Bose Professional Promotes Matt Calhoun and Shawn Watts to Key Leadership Roles

Bose Professional has announced two major leadership promotions aimed at accelerating innovation and expanding its global presence. Matt Calhoun has been promoted to chief operating officer, and Shawn Watts has been named vice president of product.
The appointments come as Bose Professional continues to define its identity as an independent company focused exclusively on the professional audio market. Both leaders have played key roles in driving operational transformation and product strategy across the company’s growing portfolio.
Calhoun, a 20-year veteran of Bose Professional, has guided the company through its transition from a division of Bose Corporation to a standalone entity. In his new role as COO, he will oversee global operations and lead initiatives to improve efficiency, speed, and customer engagement.
“Matt has preserved the best of our heritage while championing the agility of a startup,” said John Maier, CEO of Bose Professional. “His leadership has been instrumental in rebuilding our operations and positioning us for long-term success.”
Calhoun said the company’s renewed independence has created an opportunity to move faster and stay closer to customer needs. “We’ve rebuilt our foundation to serve our customers better than ever,” he said. “I’m honored to help lead this next chapter of growth and innovation.”
Watts, who joined Bose Professional more than seven years ago, steps into his new role with experience as both a customer and competitor. As vice president of product, he will oversee global product strategy, development and lifecycle management.
“Shawn has helped redefine our product vision and roadmap,” Maier said. “He’s now leading the execution that will deliver on that promise.”
Watts said: “We’re developing better tools and systems for the people who shape, design, install and operate audio systems every day. I’m excited to help bring that vision to life with creativity and purpose.”
Since becoming an independent company in 2023, Bose Professional has expanded its global footprint, opened more than a dozen new offices, and launched over 20 new products. Recent releases, including the EdgeMax, Forum and Veritas lines, have earned multiple industry awards and reflect the company’s commitment to innovation and integrator-focused design.
For more information, visit www.pro.bose.com.




