Dayton, OH, May 7, 2015—STRATACACHE, a leading provider of scalable, high-performance digital signage,content distribution and enterprise video acceleration technologies, will be hosting a webinar titled “The Growing Influence of Digital Engagement on your In-Store Shopping Experience,” featuring Adam Silverman of Forrester Research, on Thursday, May 28, 2015 at 1:00 PM Eastern Time.  To register for the webinar, go to http://www.stratacacahe.com.

As retailers fight to provide the relevant, personal experiences shoppers are demanding, it is critical that stores are properly equipped to meet these customers on their terms with whatever tools they want to engage the retailer.  The challenge is embracing the consumer’s use of the smartphone and leveraging that to connect with them on a more personalized level.

In this webinar, guest speaker Adam Silverman, VP & Principal Analyst at Forrester Research and Russell Young, SVP of Marketing and Creative Services at STRATACACHE, will discuss how a retailer’s digital in-store engagement strategy is more important than ever and how retailers can personalize every aspect of a shopper’s in-store experience.

Key points will include:

• Understanding the new “Connected Consumer”
• Customer expectations around the “omni-channel” experience
• Seamlessly combining the physical and digital channels in-store