As part of their joint commitment to sustainability, Sony Professional is supporting fashion designer Stella McCartney in the staging of her show for Paris Fashion Week 2024, on Monday March 4, 2024, with the loan of 43 BRAVIA professional displays from across their BZ40L and BZ30J lineups.

The challenge was to deliver clear, bright, high-quality images that matched the designer’s staging in a very light, demanding greenhouse catwalk environment. The BRAVIA BZ40L series was the ideal solution: This series benefits from the latest, industry leading display technologies to deliver the highest quality image performance and state-of-the-art panel treatment, unlike competing screens on the market. The BRAVIA BZ40L features the Deep Black Non-Glare (DBNG) technology, to deliver incredible picture quality whilst mitigating reflections in even the most challenging lighting conditions. This ensures the screens maintain sumptuous black levels and bright, vibrant imagery from even the widest viewing angle.

The designer also wanted a mix of screen sizes including some of the smaller screen sizes to maximise impact. The BZ30L series is available in a compact 32″ screen size, with superb 4K image quality, exceptional color, contrast and 25% anti-glare treatment. Combining exceptional color, contrast, clarity and movement. Slim and elegant, the BZ30L is designed for a wide range of applications.

All loaned products are designed with sustainable responsibility in mind, an essential point for this partnership.

“We are always looking towards more conscious innovations and technologies in everything we do here at Stella. Sony’s vision for sustainability is aligned with our own, making for a natural collaboration at our Winter 2024 runway show.” – Stella McCartney brand.

As a progressive luxury brand, Stella McCartney has always been forward-looking. 1It strives to create products with as little environmental impact as possible, while taking responsibility for the resources used and the impact on people, animals and the planet. The fight against biodiversity degradation and climate change requires the entire fashion industry to work towards transformations that have an impact on our wider ecosystem.

Equally aware of its environmental impact and that of its products, the Sony Group is committed to sustainability, from the development process right through to the visual experience. Sony is implementing a long-term environmental plan called “Road to Zero”, which aims to build a sustainable society, with the goal of achieving a zero environmental footprint over the entire life cycle of its products and business activities by 2050. True to these goals, Sony is increasing the rate of recycled materials in its devices without sacrificing design and durability. The group has reduced the overall use of virgin plastic by up to 60% thanks to the SORPLAS material developed by Sony. In addition to recycled plastics Sony is accelerating its efforts by reducing product energy consumption, eliminating plastic from the packaging of small, newly designed products and introducing renewable energies.

215 BRAVIA professional display models (including the BZ40L series), incorporate these sustainable elements, from the use of highly recycled SORPLAS™ plastic to the reduction of ink used on cartons, as well as an optional stand to reduce waste and an Eco dashboard to better understand energy consumption based on the configuration of its settings.