Sony Electronics now has a new 98-inch version of its BRAVIA pro line dubbed the BZ53L aimed at corporate, education, and retail applications, the display incorporates Sony’s innovative Deep Black Non-Glare Coating technology as well as additional features. Sony says the 98-inch model complements the company’s existing Deep Black Non-Glare options which include 55-inch, 65-inch, 75-inch, and 85-inch choices.

Sony’s Deep Black Non-Glare Coating offers low reflection while maintaining deep blacks, high contrast and precise image quality. Sony says it addresses common concerns related to digital signage being displayed in challenging, high ambient light, or direct lighting environments. This technology combines minimal glare and low reflection, which in turn boosts content.

This model will feature a 4K 120Hz panel. It will also incorporate the XR TRILUMINOS Pro effect, which reproduces a wider, more precise range of colors, as well as 780 nits to support high brightness.

Also contributing to this BRAVIA’s superior image quality is its Full Array Local Dimming [FALD] backlight. Additionally, the BZ53L will support powerful 24/7 operation and Pro Mode for simplifying customized settings.

The BZ53L model is also easy to install, with options for portrait and tilt configuration, handles for easy transport, a discreet logo position, and convenient accessibility to the display’s multiple terminals. This display is about 20kg (roughly 44 pounds) lighter, and its packing weight is approximately 38kg (about 83.8 pounds) lighter than the 100-inch BZ40J. It also supports Apple AirPlay2 and Google Chromecast as well as Google Meet. Additional highlights of this display include a Software API function, which allows users to connect their own devices directly to the display. Users can also easily access the complimentary digital signage player, BRAVIA Signage Free (BSF) app, by installing it to a USB flash drive from a B2B BRAVIA.

The BZ53L uses recycled plastic materials and packaging, and has Power-Saving Mode, which reduces power consumption by enabling the displays to power off when not in use.