Prysm Systems has appointed Frank DeMartin as head of product marketing. In this role, the company says DeMartin will strengthen the company’s market strategy, support new product development, drive product positioning and broaden business relationships.

DeMartin brings a wealth of success in product marketing, product management, go-to-market strategy, as well as sales and new business development. He has worked with highly qualified, cross-functional teams throughout his career. With more than 20 years of industry experience, Prysm Systems says DeMartin has been responsible for accelerating revenue growth through innovative strategies and unique value propositions. He has played an integral role in developing new product lines and businesses for diverse organizations, including Mitsubishi, Sony, Sharp and Samsung. DeMartin holds a Bachelor’s in Electrical Engineering from Rensselaer Polytechnic Institute and an MBA from the University of North Carolina’s Kenan-Flagler Business School.

“This is a great period of growth for Prysm Systems, and we’re excited to welcome Frank,” Amit Jain, president and CEO of Prysm Systems said. “Frank’s wealth of experience and expertise are assets for Prysm Systems, and we are confident his insights will be invaluable as we continue to grow. With a significant track record of success in product marketing, Frank will be integral in guiding Prysm Systems’ product positioning, future product launches and overall marketing strategy.”

“Prysm Systems delivers immersive LFP systems that empower greater employee connectivity and collaboration. The company is unrivaled when it comes to innovation and the value it generates for customers. I was immediately drawn to Prysm Systems’ potential with its unique portfolio of enterprise and commercial solutions. I’m excited to work closely with the Prysm Systems team to develop and execute effective marketing strategies that will drive the company’s future success,” DeMartin said.