PPDS Appoints Nadia Riahi and Werner Beschenar to New Roles in DACH Market

ppds nadia riahi werner beschenar
PPDS (aka: Philips digital signage) has announced the appointments of Nadia Riahi and Werner Beschenar, to support and further accelerate digital signage sales and growth ambitions in the DACH market.
Reporting to PPDS business director for DACH, Rainer Bloch, both Nadia — based in Mönchengladbach — and Werner — based in Munich — have assumed the roles of dedicated sales managers for digital signage, bringing more than 50 years of combined high-level AV sales and system integration experience.
Nadia and Werner will be responsible for identifying and supporting sales opportunities in new and existing areas of Germany and Austria, while growing and working closely with PPDS’ network of “valued integration partners and customers.” Nadia’s core focus will be supporting key accounts and driving new business within the North Rhine-Westphalia (NRW) region of Western Germany. Werner will focus on AV projects in South Germany and Austria.
Bringing deep consultancy expertise in professional display and AV solutions, the pair’s responsibilities at PPDS will also include providing specialist training on the company’s growing range of Philips digital signage displays and solutions, including those from third-party partnerships, such as Crestron, Logitech and Intel, among others. Training and meetings will take place inside the company’s new showroom, situated close to Munich airport, as well as on-site, and at regional and international trade fair events.
Speaking about their appointments, both Werner and Nadia hailed PPDS’ growing reputation and presence in the market, fuelled by its evolving range of innovative professional display solutions and backed by a devotion to customer support, making the decision to join a simple one.
Rainer Bloch, business director DACH at PPDS commented: “PPDS continues to grow, both in the DACH region, and across Europe. To accomplish our mission to consult and serve customers better, we need the best people. Nadia and Werner tick the boxes, both in terms of their experience and capabilities, but also on a cultural and personal level for our business. I’m delighted to welcome them to my team as part of our mutual growth journey.”