PPDS (aka: Philips digital signage) has announced the appointment of Jae O Choi Park as its new European sales director.

Part of a five-year growth strategy, and an ongoing global expansion and recruitment drive, Jae is “one of the AV industry’s leading international talents,” achieving extensive financial, sales and account management experience within the world’s leading professional displays specialists during an illustrious 10-year career.

Based in PPDS’ Amsterdam head office, Jae will work with, and report directly to Franck Racape, who has recently been promoted as Head of global commercial, to devise and execute an ambitious five-year growth strategy, in which Jae will play a pivotal role.

Leading the commercial organization in all countries and regional clusters across EMEA — Jae’s key focus will be to support and accelerate growth within these markets, helping to ensure a seamless experience on projects for partners and end customers, from factory floor to installation.