The PowerHouse Alliance announced the opening of new locations for PowerHouse Alliance members KOA, Alarmax, Davis Distribution, 21st Century and Pioneer in 2024. Additionally, the Alliance welcomed Gary Usher as the new vice president of marketing and events, further bolstering its commitment to dealer support and industry leadership.

The Alliance says the new locations for Davis Distribution, 21st Century and Pioneer are strategically positioned to meet increasing dealer demand and provide timely access to products and support.

In a move to add to its leadership team, PowerHouse Alliance announced the appointment of Gary Usher as the new vice president of marketing and events. Based in Los Angeles, Powerhouse Alliance says Usher brings a “wealth of experience” and a “passionate, customer-focused approach” to his new role.

“Having worked with PowerHouse during my years at Volutone, I am excited to join the team and further our mission,” said Usher. “I am dedicated to increasing awareness among our dealers and integrators about the diverse range of independent choices, conveniences and advanced technologies we offer. I look forward to enhancing dealer engagement through dynamic events and comprehensive training initiatives.”

The Alliance says Usher will play a role in optimizing the national presence of PowerHouse Alliance through a series of regional and coast-to-coast events, trainings and webinars. His efforts will focus on engaging integrators and promoting the industry’s top brands carried by PowerHouse members.