Planar announced a partnership with Azione Unlimited, The Smart Home Association for custom integrators and manufacturers in the U.S. and Canada. As a new vendor, Planar will provide products and installation services to enrich luxury environments and transform viewing experiences for Azione’s buying group of custom installers and technology professionals.
Through the partnership, Azione members will have access to the new Planar Lifestyle Displays. The family includes Planar Luxe MicroLED and Planar Luxe large-scale LED displays, designed to support large indoor spaces and complement décor. The partnership combines Planar’s display solutions with Azione’s group of vendor and dealer members who specialize in custom integration.
“Azione includes many of the finest, most reputable integrators in North America, making Azione the perfect partner to help us extend reach of our cutting-edge Planar Lifestyle Displays,” said Adam Schmidt, Planar executive vice president. “This is an exciting step in our journey to enrich more luxury spaces with fine pitch LED technology, and we’re honored to share these one-of-a-kind offerings with their impressive roster of dealer members.”
Planar Lifestyle Displays are offered with Planar Elite Technical Services, Installation and Commissioning. This includes installation and fine-tuning of displays to ensure imagery looks its best in each unique environment.
“Having respected Planar as a global leader and innovator commercially for decades, we’re extremely pleased that Azione Unlimited has been chosen as a premier buying partner for Planar in the luxury lifestyle space,” said Richard Glikes, president of Azione Unlimited. “Planar’s outstanding video walls and displays provide integrators with new solutions for clients’ media rooms, offices, entertainment and beyond. Azione members will have access to Planar’s suite of engineering and labor solutions, enabling the dealer to generate more profit without tying up resources.”