Nureva Appoints EET Group to Distribute Audio Solutions in Denmark and Norway
Nureva Inc. has named EET Group as its new distributor for Denmark and Norway, strengthening access to its audio conferencing systems across the Nordic region. Headquartered in Birkerød, Denmark, EET Group is one of Europe’s largest value-added IT distributors, operating in more than 20 markets and serving a wide network of AV and IT resellers.
The appointment comes as hybrid work and learning continue to shape demand for scalable and reliable meeting room audio. According to EURES, 36.8% of employees in Denmark and 41.8% in Norway worked from home at least occasionally in 2023, while research by Nordregio shows that hybrid practices remain firmly embedded across the region.
EET Group will offer Nureva’s line of audio systems powered by Microphone Mist technology, which uses thousands of virtual microphones to provide full-room pickup without the complexity of traditional multicomponent installations. Nureva’s systems are also certified for larger Microsoft Teams Rooms and Zoom Rooms.
“We’re pleased to add Nureva to our portfolio. Their audio solutions complement our leading display brands, allowing us to deliver fully integrated, high-performance solutions for meeting rooms and classrooms,” said Henrik Finnedal, Pro AV business line director at EET Group. “By combining Nureva’s audio systems with premium displays, we offer a seamless, plug-and-play experience in rooms ranging from small to large.”
“Welcoming EET Group as our distributor in Denmark and Norway strengthens our ability to help IT teams modernize meeting spaces with clear, reliable audio — without the cost and complexity of traditional systems,” said Nancy Knowlton, Nureva’s CEO. “Their IT expertise and trusted reseller relationships will enable access to Nureva across those countries.”
Nureva’s recent European deployments include Oslo kommune in Norway, the University of Chester in the United Kingdom and Schneider Electric in France, reflecting growing demand for easy-to-manage, enterprise-grade audio systems in large meeting and learning spaces.
With EET Group as its regional partner, Nureva aims to make its solutions more accessible to Danish and Norwegian organizations seeking flexible, high-quality audio performance.
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