Nortek Forms New ProAV Group in its Technology Solutions Segment

nortek-newlogo-1112Nortek just announced that it has combined three of their brands (Gefen, TVOne and Magenta Research) into a new ProAV Group within the Nortek Technology Solutions segment.

Based in Chatsworth, Calif., the newly formed group has additional U.S. offices in Connecticut (Magenta) and Kentucky (TVOne), as well as international locations in Brazil, China, Germany, Hong Kong, Taiwan and the United Kingdom. The group will be led by Hagai Gefen, who has served as president of Gefen. John Dace, president of Magenta Research, will manage worldwide sales. Uri Ram, senior vice president of Gefen, will oversee operations, finance and logistics. David Barnes, president of TVOne, will be retiring after 20 years of outstanding service with the company.

“Aligning Gefen, TVOne and Magenta Research under a centralized management team will enable us to more effectively serve the professional AV market by offering a broader mix of commercial-centric products, strengthening our direct-to-integrators sales capabilities, and enhancing our dealer support,” said Michael J. Clarke, Nortek’s CEO. “Following on the heels of the formation of our Core Brands Group this summer, our decision to combine these three respected ProAV companies reflects our strategic focus on pursuing new opportunities to serve our dealers, channel partners and end users, while also leveraging economies of scale and enhancing our cross-selling capabilities.”

Nortek can be found here: http://www.nortekinc.com/