LAVNCH Sets Virtual Event Engagement Bar By Delivering 57,000+ Group Conversations and Chats During the D=SIGN Virtual Conference

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AVIXA and the Digital Signage Federation (DSF) hosted its first event collaboration, D=SIGN: the Digital Signage Conference, on Dec. 8-9, 2020. The virtual event brought together AV professionals from around the world to explore the digital signage ecosystem with 30 speakers across 18 sessions. And, it was served-up on THE rAVe Agency’s LAVNCH Platform!

Total registrations for D=SIGN came to 2,540, and 41% were from outside the U.S. During the highly interactive LAVNCH-based event there were 57,504 room-based conversation and messages along with 3,465 poll responses.

“We were thrilled to collaborate with the Digital Signage Federation to host an engaging event exploring the vibrant world of digital signage,” said David Labuskes, CTS, CAE, RCDD, CEO of AVIXA. “Learning and connecting cannot come to a halt because we’re unable to meet in person. Seeing the exchange of ideas and connections reaffirms that pro AV professionals are committed to improving their skills to deliver extraordinary experiences.”

Laura Davis-Taylor, chief strategy officer for InReality, kicked off day one of the conference with her keynote “D=SIGNing for Present and Future: Revisiting and Recharging Your Potential,” the highest-attended session. Davis-Taylor discussed the role digital signage has played during the pandemic and the vast opportunities ahead for this solution.

Rounding out the top five highest-attended session are “New Tech Lightning Round for Displays,” “Digital Signage 201,” “From Hardware to the Cloud — The Many Advantages of Cloud-Connected Digital Signage Networks,” and “Projection Technology Transforming the Customer Experience.”

Beth Warren, senior vice president of Creative Realities, delivered a keynote to start day two of the conference on “Customer Experience Across the Digital Ecosystem.” Warren emphasized that a digital signage journey starts with an individual, not with a screen. She stated that pro AV professionals need to focus on how to connect individuals to the things they want and need in the places they love.

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“The content and connections were exceptional during D=SIGN,” said Brian Gorg, executive director of Digital Signage Federation. “We heard from DSF members who felt the time was enriching professionally and that the quality of the work and thought was top-notch. The networking was also lively and the DSF felt very welcomed as a partner of AVIXA. Our thanks go out to their leadership and members.”

Sessions from D=SIGN can be viewed on demand until Jan. 29, 2021 at D=SIGN will make its in-person debut at InfoComm 2021 in Orlando.