LaGuardia Airport Updates Signage Displays With LG Business Solutions USA

lg laguardia archway

New York City’s LaGuardia Terminal B has modernized the passenger experience through the use of more than three dozen digital displays from LG Business Solutions USA. Ranging from multidisplay video walls and vertical info totems to large, custom LED solutions, the displays aim to make it easier for guests to find urgent flight information, navigate the terminals and retail establishments and stay informed about security line procedures.

The terminal is going through a multiphase transformation, led by LaGuardia Gateway Partners (LGP), the manager and developer of the terminal. LGP Information Technology Manager Luis Vitureira describes it as “building a brand new terminal on top of an existing terminal.” The new Terminal B also includes digital display network hardware and software upgrades, which are attracting praise and recognition from frequent fliers, travel experts and staff.

“Twenty-first century travelers expect twenty-first century airports, and that means they want information such as flight schedules, wayfinding maps and security procedures to be presented frequently in a highly visible manner, not on static signs or small TVs with spreadsheet-like visuals,” Vitureira said. “Even though the existing displays in Terminal B were relatively new, we determined that some of them were undersized, and therefore were not sufficiently aiding airport guests or maximizing impact and value for advertising partners. We knew that we could improve the passenger experience with larger, brighter, more visible digital displays and content.”

Some of the first major digital upgrades passengers encounter are two custom, ultrawide LG LED archway displays mounted over the security entrances. Each of the 1.89-millimeter-pixel-pitch displays stretch 20 feet, covering the entire length of the security entrances. Because the displays can be easily updated, the security lanes can be changed on-the-fly to respond to changes in traffic flow.

When traffic at the security area changes, personnel can adjust the mobile lane dividers on the ground and then easily update the LED display’s visuals to accurately denote which lane is for which group of passengers.

“These purpose-built LED displays change the dynamic of the security area by providing clear, bright guidance that can be updated as needed,” said Dan Verbsky, senior transportation account manager, LG Business Solutions USA. “The ability to respond to traffic flow can drastically reduce congestion and wait times, making it easier for passengers to practice social distancing. The benefits are significant, and LG’s LED technology was the ideal solution to fit the wide space with limited height available.”

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For frequent fliers, new flight information displays (FIDs) constantly provide real-time updates on flight schedules, delays and terminal locations. To help busy travelers locate the information they need more quickly, the project’s managers at LaGuardia Gateway Partners chose to go big, creating five FIDs that each comprise two 86” 4K LG Business Solutions displays stacked vertically. The top display presents flight information, while the bottom display shows a map of the terminal’s retail establishments alongside public service announcements or commercial advertisements.

Totem

In the passenger screening section of Terminal B, seven new ReadySeeGo digital signage totems utilize vertically-oriented LG 86-inch Ultra Stretch displays to present typical security line information such as banned items, shoe and clothing requirements and any new procedures that are implemented. According to Vitureira, these standalone units were the ideal solution to provide mobile signage that can be updated as required and relocated if necessary.

“Every decision we made was the result of thoughtful discussion over how to best utilize the space available and provide a more seamless airport experience for all travelers,” he said. “Whether it’s the digital columns in the TSA area or the 20 LG Ultra Stretch displays now installed in baggage claim, we have improved the visibility and effectiveness of our messaging at every juncture.”

The final display upgrade is found in Terminal B’s baggage claim area, where each carousel is now topped by two 88-inch LG Ultra Stretch landscape displays mounted back-to-back. In addition to identifying which flight’s baggage is on which carousel, each display also shows a taxi wait-time indicator, directions to public transit pickups and a specific ride-share area, along with any other urgent information passengers may need.

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