PPDS (aka: Philips digital signage) direct view LED and digital signage solutions have been selected to create new, highly immersive and emotive shopping experiences for visitors inside Jack Wolfskin’s flagship store in Frankfurt.

Jack Wolfskin has motivated people to go outside and connect with nature for over 40 years. Founded in 1981, this German-based brand is now one of the biggest international suppliers and franchisers of outdoor clothing, footwear, equipment and accessories. With more than 500 stores and 1,400 employees across Europe and Asia, their premium product collections have empowered people to experience some of the world’s most exotic outdoor locations.

Adventure is at the heart of Jack Wolfskin. With a mission of enabling people to discover new experiences, the team at Jack Wolfskin wanted to bring the same sense of wanderlust and excitement for the outdoors into their stores. To make this happen, they needed a solution that would stimulate the senses of their customers while also creating an intuitive and inspiring sales journey. As a brand that takes pride in the design and technology of its products, this solution also needed to reflect its high-quality standards and unique approach to exploration.

To start the ultimate adventure experience, Jack Wolfskin teamed with PPDS and Hamburg-based integration specialist pilot Screentime. A comprehensive AV solution was rolled out to transform the flagship Frankfurt am Main location into a next-generation Jack Wolfskin store. This brought an immersive 7.5m2 Philips L-Line 7000 Series LED wall into the store to engage customers and draw in passing crowds.

To complement this screen, a 55” 4K Ultra HD Philips Q-Line digital signage display was placed to showcase the sustainability features of the store and its products. These Philips professional displays were integrated into the store’s wider content system, which includes interactive touchscreens and storytelling experiences that set the mood for adventure.

The benefits provided to customers and the Jack Wolfskin team are extensive. The Philips 7000 Series LED’s modular design allows for panels to be removed and for the wall to be reshaped, bringing limitless options for design and simplicity for any future panel requirements. Offering high brightness and ultra-clear resolution, the dvLED wall provides a powerful impact for those both in and outside of the store, helping to maximize customer engagement and improve sales.

The Philips LED 7000 Series also offers low power consumption without impacting performance, meaning lower operating costs and a bigger step toward a greener future.

Damian Rodgett, CEO at pilot Screentime GmbH, said, “The digital POS sales concepts we have developed for Jack Wolfskin’s flagship stores are designed to make the shopping experience even more emotional. The combination of LED boards, standard digital signage screens, innovative touchpoints, such as the campfire, and touch tablets, leave a lasting impression on customers at the POS, where competition is increasing in the highly competitive outdoor apparel sector.

“This is a good example of what is now the new benchmark in POS sales and marketing: a minimum of investment achieves the maximum impact on the customer experience.”