Holland’s Ambulance Worker Problem

June 1, 2010 - Case Studies, DS Digital Signage, rAVe [PUBS],

The Problem

Apparently in Holland they have a problem where public violence against ambulance workers is not only prevalent, but onlookers do nothing about it. So, the Dutch government came up with a plan where they literally married augmented reality and digital signage together against this rising trend.

The Solution

Using cameras shooting people walking on the street and then overlaying that video footing in real-time to pre-recorded video of violence against ambulance drivers, they created a digital signage billboard that shows people what they would look like if they were just standing around watching violence against emergency workers – and doing nothing about it. It’s an amazingly good integration of both augmented reality and digital signage technology.

Here’s a video you can watch that totally shows you how it works.