PPDS (aka: Philips Professional Displays) announced the appointment of digital signage sales specialist, Hendrik Hack. Accepting the role of Sales Manager Digital Signage for north and northeast Germany, Hendrik joins PPDS with a career spanning almost 10 years, specializing exclusively in digital signage and interactive display sales and project management.

Based in Hamburg, Hendrik brings new knowledge and experience to PPDS’ DACH sales team, providing a holistic perspective of the AV channel, having previously held roles in manufacturing, distribution, sales, projects, and aftercare.

Hendrik’s responsibilities will include working with and supporting PPDS’ partners and customers, as well as with PPDS’ global teams for multinational projects, helping to increase business opportunities, secure tenders, and ensure seamless project completions across all market verticals.

Discussing his new role, Hendrik commented: “I have known and worked with the Philips Professional Displays brand for a long time, and it was a pleasure selling these products in my previous roles. I have always been impressed by how forward thinking and innovative the team at PPDS is – it is a team filled with great people who are focused on constantly improving. This focus on excellence really made moving to PPDS the obvious choice for me.”

Konstantin, who is celebrating 10 years working at PPDS, added. “Hendrik is an invaluable addition to the DACH team here at PPDS and he brings a wealth of experience. His ability to see challenges from multiple angles will help him bring a solution oriented and customer focused methodology to his work, and we are very happy to welcome him to the team and to work together with him.”