PPDS will introduce a wide range of new hardware and software solutions at ISE 2026, including its first AI-ready Philips Signage displays, expanded dvLED offerings and next-generation professional TVs. The company plans to showcase its updated portfolio across dedicated application zones on the Philips booth (3N500) at the Fira Barcelona Gran Via from February 3–6.

The booth design will center on a new “Picture this” theme, encouraging visitors to explore how AI-enabled tools and visual technologies can enhance creative and operational workflows. “At ISE 2025, we wowed visitors with AI-infused paintings by masters like Rembrandt,” said Ron Cottaar, director of global marketing at PPDS. “… This year, we are taking things further, and we want to create a more interactive and immersive experience for our visitors, letting them become part of our story.”

Among the product introductions planned for the show are new form factors, slimmer designs and expanded display categories, including future-ready Philips digital signage models built with the processing power required for emerging AI applications. “AI is no longer just a buzzword,” said Andrea Barbuti, global product management lead EMEA at PPDS. “Businesses around the world are increasingly exploring opportunities and ways AI can benefit their day-to-day operations. … Our new signage portfolio will bring customers clearly defined display choices to suit their business needs.”

PPDS will also preview updates to its Philips LED lineup, including All-In-One displays and new solutions within the Unite 5000, 6000 and 7000 Series. The company plans to launch an online configuration tool designed to simplify LED specification for architects, integrators and end users.

Philips Wave, the cloud ecosystem for managing and monitoring display fleets, will debut new features and partnerships. First introduced in 2023, the platform continues to evolve with capabilities that support integrators seeking additional service opportunities.

Sustainability will again play a visible role on the stand. PPDS will sponsor the ISE Sustainability Hackathon for the second consecutive year, supporting 60 participating students as they develop solutions focused on sustainability, innovation and cybersecurity. On the booth, the company will highlight energy-efficient displays, including the EPEAT Climate+ Gold-rated Philips Signage 3000 Series EcoDesign, the zero-power Philips Tableaux ePaper range and the Philips Unite LED 6000 Series All-In-One.

Visitors will also see updated Philips MediaSuite TVs, including the latest 6000 Series with Ambilight and the UltraSlim 7000 Series, which feature Google Cast built in, Apple AirPlay compatibility, Google Play and support for cloud gaming and Netflix. An Ambilight lounge will return to the stand for demonstrations.

PPDS will provide updates on its partnerships with FC Barcelona and Oracle Red Bull Racing, with incentives and prize opportunities available on the booth. Company leadership and global sales teams from EMEA, APAC and North America will be on site for meetings and demonstrations. “ISE is one of our biggest shows in the calendar, and we cannot wait to return to Barcelona to showcase and share just some of the incredible innovations we have been working on,” said Jae O Choi Park, EMEA commercial head at PPDS.

The Philips booth will remain fully open and accessible to all attendees, with the company’s coffee bar returning for 2026 as a meeting and networking space.