By Nathan Spell
Synergy CT

Lobby signage provides the perfect opportunity to build your brand and show your visitors what makes your company special. Traditional signage is static and too difficult or expensive to update regularly. By upgrading to digital signage, you can create a more dynamic and impactful experience for visitors while saving time, money, and hassle.

No matter what industry you’re in, first impressions matter. It’s important to get it right on the front lines — and that’s where your lobby signage comes in. With the right digital lobby signage, you can easily create, manage, and display branded content that will impress potential clients, increase brand awareness, and engage with partners and employees.

In the first part of this blog series on digital signage, we’ll take a closer look at five of the top reasons why you should upgrade digital lobby displays. Read on.

1. Digital Signage is Easy to Update

It’s important to keep your signage relevant to your visitors, employees, and partners. Say you want to display information about upcoming events, new product launches, or directions to help visitors locate a conference room — all depending on the date and time. Traditional, static signage was never designed to do that — at least, not all at once. Digital signage, on the other hand, makes it easy.

That’s the great advantage of digital signage — you can easily update your signage as often as multiple times a day if you want. That flexibility means you’re only limited by your imagination as to how to use your signage in any given situation. In the next post of this series, we’ll look at creative ways to use the latest digital signage technology in your lobby. But for now, let’s look at another reason you should upgrade in the first place.

2. Digital Signage is Engaging

Traditional signage can’t rival the engagement of digital signage. With dynamic, interactive and adaptable digital displays, you can create an environment that attracts visitors to your brand message, makes them aware of products and services, and encourages them to interact with your brand in a tangible way. Digital lobby signages can transform your lobby experience from meh to wow in a way traditional signage simply can’t.

3. Digital Signage Enhances the Visitor Experience

With digital signage, you can go beyond displaying engaging content for visitors. You can meet your customers and guests where they are and give them the information they need before they even ask, or even deliver supplemental information they didn’t think to ask for. Want to showcase your work for potential customers, attract potential buyers to your latest products, or display some “social proof” of your brand’s success? Digital signage is a great tool to help you do that and more.

Digital lobby signage opens all new possibilities for visitor experience. Whether displaying your company’s directory, your brand’s social media timelines or providing crucial wayfinding for your partners and clients, digital signage is a great way to go above and beyond for your visitors. Creating an environment that enhances their experience has never been easier or more cost-effective!

4. Digital Signage Improves Internal Communications

An often overlooked benefit of digital signage is the effect it can have on internal communications. Your lobby isn’t just an ideal point of communication for visitors — it’s also a great place to communicate important information to employees and partners. Digital signage helps you communicate important internal information more easily than sending out a stack of memos or emails.

Digital signage can also make your employees’ lives easier. Take a retail lobby for example — digital signs can display answers to common customer questions, saving your employees time and freeing them up to spend time on other critical tasks. Or say your company wants to drive home a new marketing initiative that takes company-wide commitment — digital signage can get the word out, greeting team members with a reminder at the door in a visually engaging way.

5. Digital Signage Helps You Grow Your Business

Ultimately, using digital lobby signage helps your business drives revenue. Depending on your business, your lobby signage can be used as a marketing hub or even a place to gain advertising revenue. But regardless of your industry, digital signage can help you get greater brand exposure.

Digital signage may cost more than traditional signage upfront, but the cost of creating a buzz with traditional signage is higher in the long-term. Digital signage is more vibrant than print and lets you use sound and movement in your marketing content, which helps drive home your message. For companies looking to use signage as a marketing tool, the digital route saves time and money while delivering a better solution. And that means you get a much better return on investment compared to traditional signage.

Can You See the (Digital) Sign?

As you can see, digital signage is kind of a big deal.

That’s why we’re dedicating a whole blog series to the topic! Next week we’ll look at creative ways to use the latest digital signage technology in your lobby. Finally, we’ll look at the importance of an often overlooked aspect of digital signage: content creation. Because without dynamic content designed to continually impress your potential clients, increase awareness of your brand and engage with partners and employees, a sign is just a sign.

I hope you’ve enjoyed this post, and I hope you’ve learned a little about how digital signage can enhance your lobby space. Tune in next week for more, and as always — thanks for reading!

This blog was reprinted with permission from Synergy CT and originally appeared here.