Barco supports Pink Ribbon by visualizing the story of women diagnosed with breast cancer

October 26, 2015 - Press Releases,

Kortrijk, Belgium, 26 October 2015 — Breast Cancer Awareness Month 2015 is coming to an end − but, for thousands of women, the fight against the disease continues. To bring to light a message of hope to women worldwide, Barco captured the story of four women diagnosed with breast cancer in an inspiring video. And because the company wants to raise both awareness and money, Barco is calling for 10,000 ‘Likes’ of the video on YouTube in order to contribute €10,000 to Pink Ribbon.

In the video, Barco visualizes, in beautiful light painting images, the stories of four women diagnosed with breast cancer. Light painting, also known as light drawing, uses long camera exposures to create wonderful light effects. All of the images shown in the video were created in real time, without post-processing or editing.

“We are very pleased with this initiative,” says Mieke Van Aerde, Project Manager at Pink Ribbon. “It’s important to show that breast cancer, in most cases, is not a terminal illness but something than can be overcome or at least well-managed. And that’s exactly the message that Barco brings. We are looking forward to this partnership − let’s try our hardest to achieve those 10,000 ‘Likes’ so we can provide hope and support for women and men diagnosed with breast cancer.”

Why Barco?

More than a billion times each year, healthcare professionals rely on Barco medical displays to make life-critical decisions. 80% of breast screening centers use Barco mammography displays, because of their reliability and extremely high image quality.

“We’ve always tried to make a difference in women’s health by engineering the best possible display systems,” says Inge Govaerts, Barco’s Corporate Public Relations Manager. “Still, Barco wanted to go a step further. Via the video initiative, we looked beyond the technology in order to put a face on all of the women (and men) that are screened on our displays every day. By visualizing their story, we want to share a message of hope and spirit to women and men worldwide who are currently battling the disease. But we don’t stop there. We also want to make a financial contribution of €10,000 to Pink Ribbon to further support the fight against breast cancer,” Inge Govaerts concludes.

For each ‘Like’ of the video on YouTube, Barco is contributing €1 to Pink Ribbon − so the company is counting on the public to post at least 10,000 video ‘Likes’ in order to contribute the full €10,000. Viewers can also share their own story on social media via the hashtag #MyMammoStory and get a chance to win a make-over and photo-shoot with light painting!

Link to video: https://youtu.be/oB6bjYK19I4