B-Tech AV Mounts have further strengthened their growing European sales team with the appointment of Nico Koets. Nico will be building brand and product awareness as well as increasing sales throughout the Benelux region – a historically strong market for B-Tech yet also one that is showing excellent growth potential.

Tasked with developing new business, Nico brings considerable pro AV experience and knowledge to B-Tech’s European operations, having worked in the Industry for many years. His career includes time working within various sales channels with Imago & Comm-Tec, handling brands such as Brightsign, Middle Atlantic, Chief & SMS.

Nico will be covering the whole Benelux region – Belgium, Netherlands & Luxemburg. B-Tech AV Mounts offer full sales support from their operational centre based in Zaventem, Belgium, where they have a full warehouse and logistical team and showroom that serves the whole of Western Europe.

Based centrally in the Netherlands and reporting to International Sales Manager Jon Alway, Nico

is relishing his new challenge. He says: “B-Tech is a respected brand I have admired and the growth of B-Tech in the last few years has been very exciting to watch. Ongoing developments in digital signage demand flexible and reliable mounting solutions and B-Tech bring one of the most complete offerings out there, so to now be joining this company – so soon after their deserved award as Manufacturer of the Year – makes me very proud and I look forward to being part of their continued growth.”

Nico now joins the Existing B-Tech European team that includes Andreu Aguilar, based in BTIB for Iberian markets, Steven Verdood, based in BTBE for Benelux markets, Przemyslaw (Prem) Mika based in Poland and responsible for the CEE market and Tim Steinmetz, based in Dusseldorf covering the DACH market. With three European offices and distribution centres; in Barcelona, Brussels and Berlin, B-Tech AV Mounts offers an unparalleled service across Europe.

Nico will be part of B-Tech’s international team at ISE on their Hall R50 stand, concluding: “I look forward to meeting our Benelux customers at the forthcoming ISE exhibition to discuss future opportunities and to showcase all the latest B-Tech product developments.”