The global ProAV industry reached a peak of $259 billion in 2019. Due to the global pandemic, the industry is expected to decline to $239 billion in 2020, according to the new 2020 AV Industry Outlook and Trends Analysis (IOTA) produced by AVIXA (the Audiovisual and Integrated Experience Association). IOTA shows the industry recovering back its pre-COVID levels in 2022 before growing to $315 billion in 2025. This represents a 5.8% five-year compound annual growth rate (CAGR) and will drive industry revenue $56 billion beyond its 2019 level.
The 2020 IOTA explores the global trends within the ProAV industry, providing an overview of AVIXA’s current five-year forecasts of revenues for products and services and the predominant trends driving these forecasts.
“The COVID-19 pandemic has broadly impacted the near and longer-term outlooks for economic growth and business activity. Those who have followed AVIXA’s previous forecasts will note the new estimates represent a significant downward revision,” said Sean Wargo, senior director of market intelligence, AVIXA. “Regions and industries are being impacted at different degrees and are on different timetables for recovery. For example, Asia-Pacific will weather 2020 better than others, because it was the first to be impacted by COVID-19 and the first to reopen its economies.”
APAC will have the strongest growth of all regions, with a 7.4 percent CAGR from 2020 through 2025 — compared to 4.7 percent for the Americas and 4.5 percent for EMEA. In 2025, APAC ProAV revenue will amount to $126 billion, compared to $108 billion for the Americas and $81 billion for EMEA.
The corporate market continues to be the single largest application area for ProAV products and services, capturing $52 billion in revenues globally in 2020. While a much smaller revenue opportunity, at just $7.3 billion, the energy and utility business will generate much higher growth, with revenue rising at a CAGR of 10.4% from 2020 through 2025 thanks to investments in smart grid and sustainable energy sources.
Conferencing and collaboration solutions, which form the crux of meeting spaces in corporate or other markets, remain the largest solution area, generating $38 billion globally in 2020. As employees return to work in a limited capacity, AVIXA analysts anticipate even more need for collaboration among on-premise and remote workers.
The fastest-growing solution is security/surveillance/life safety, with an 11.4 percent CAGR. Government and military, education and corporate are three industries that will generate the most demand for this solution area, due in part to pandemic response. City surveillance is also a significant market for security cameras. Typically, this requires significant storage and server systems to support the camera infrastructure.
Among product segments, streaming media, storage and distribution (SMSD) is projected to be the single largest component of ProAV revenues, generating $68.5 billion in 2020. SMSD includes all the generic and specialty servers and storage used to manage AV content in the back end. Even more impressive than the size is the growth, which at 9.6 percent, is one of the highest of the categories.
AVIXA produces the IOTA report in conjunction with Omdia (formerly IHS Markit), a global research firm with specialty across several underlying supply chain markets, many of which overlap with the principal components of the ProAV industry. This specialization provides connections with manufacturers, distributors, integrators and larger end-user firms that provide and consume ProAV products and solutions. This translates into data sources that are modeled in conjunction with key macroeconomic data to generate the forecasts shown herein.