AtlasIED Names MMconcept as European Distributor for Microphone Stands
AtlasIED has announced a new distribution agreement with MMconcept that will expand access to AtlasIED microphone stands and accessories across Europe.
Under the agreement, MMconcept, based in the Netherlands, will serve as a distribution partner for AtlasIED’s microphone stand portfolio, supporting the company’s broader strategy to grow its presence in European markets. AtlasIED said the partnership will allow it to better align product availability with regional demand while providing localized service and support.
AtlasIED’s microphone stand lineup includes stage, studio, boom and desktop models designed for use in music performance and recording environments. The company said its microphone systems and stands have been used worldwide for more than 90 years, with a focus on durability and versatility for professional applications.
MMconcept will leverage its existing distribution network and regional market knowledge to support AtlasIED customers across Europe. AtlasIED said the collaboration is intended to improve access to its products while responding more effectively to local market trends.
“AtlasIED has a reputation for delivering the quality that we promise our customers,” said Mark Molema, owner of MMconcept. “By combining their innovative solutions with our established distribution network, we’re able to deliver greater access, stronger support, and seamless availability for customers in every market we serve.”
AtlasIED said the agreement supports its ongoing investment in the European market and aligns with its broader commercial audio and security business strategy.
“Partnering with MMconcept marks an exciting milestone in our European growth strategy,” said Simon Godfrey, director of sales for Europe, the Middle East and Africa at AtlasIED. “The team’s deep market expertise and trusted relationships allow us to bring our world-famous AtlasIED microphone stands and accessories to more customers with the quality, responsiveness and local support they expect and deserve.”
The companies did not disclose specific territories or timelines but confirmed the distribution agreement is effective immediately.
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