Sony will return to Integrated Systems Europe 2026 in Barcelona from Feb. 3–6 to present its latest professional AV technologies, with a focus on corporate, education, retail and production environments.

At ISE 2026, Sony plans to demonstrate how its professional displays, imaging and production tools support creativity, collaboration and operational efficiency across a range of applications. The company’s presence will center on real-world use cases, including hybrid workplaces, immersive retail environments, learning spaces and content production workflows.

Visitors to Sony’s booth will be able to explore several dedicated demonstration zones designed to reflect common AV deployment scenarios. These include a corporate solutions area highlighting integrated workplace systems, an education-focused zone featuring AI-based auto-framing and third-party compatibility, and a retail space showcasing all-in-one solutions using Edge AI analytics and Sony’s Spatial Reality Display technology.

Additional areas will include a Capture and Connect Studio, designed as a simplified, all-in-one setup for video content production and streaming, and a live events production zone featuring conference and event workflows using broadcast-grade equipment.

Sustainability will also be a key theme of Sony’s ISE presence. The company will reference its Sony Group Green Management 2030 initiative, which outlines medium-term environmental targets taking effect from 2026 through 2030. These include a goal to reduce greenhouse gas emissions across Sony’s value chain by more than 25% by fiscal 2030 and to operate using 100% renewable electricity by that same year.

Other sustainability objectives include reducing the use of non-circular plastics to no more than 30% of product weight and eliminating plastic packaging for smaller products and retail stores by 2030. Sony has also incorporated its recycled plastic material, SORPLAS, into its BRAVIA BZ-L professional display series, which has been available since summer 2023.

“ISE 2026 will be all about demonstrating how technology can empower creativity and transform everyday spaces into experiences,” said Rik Willemse, head of Sony Professional Displays & Solutions Europe. “Whether it’s an inspiring classroom, a smarter workplace, or an immersive retail space, our solutions are designed to help customers think bigger and work smarter — all while supporting a more sustainable future.”

Sony said its technologies will also be featured across multiple partner booths at the show, reflecting ongoing collaborations and broader adoption of its professional AV products.

Sony will exhibit in Hall 3, Booth 3E300 at FIRA Barcelona, Gran Via.