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Welcome to this series highlighting some of the manufacturers and brands that will be featured on the show floor at ISE 2025. As we gear up for the event, we wanted to share a preview of what these companies are bringing to the table — from new products to insights about their focus for the show. These conversations offer a closer look at what you can expect and a chance to get to know the people behind the brands before the doors open in Barcelona. This interview is with ASPEED’s Lester Liu, sales manager.

Q: Why is ASPEED exhibiting at ISE this year?

A: While ASPEED is not directly exhibiting, we are excited to have a strong presence through a joint promotion with our customer, Yealink, at their booth #2R500. This collaboration highlights our commitment to supporting our partners and showcasing the innovative solutions we’ve co-developed for the ProAV and unified communication markets.

Q: What trends do you think we’ll see on the show floor, and how is your company positioned to capitalize on these opportunities?

A: At ISE 2025, we expect to see a strong focus on unified communication, hybrid work solutions, and the integration of AVoIP technologies into meeting rooms and collaboration spaces. There will likely be increased demand for flexible, scalable, and high-performance video conferencing solutions that cater to the shift back to in-person office environments while supporting hybrid work needs. ASPEED is well-positioned to leverage these trends with our advanced AVoIP solutions. Our technology delivers high-quality, low-latency video transmission and seamless IP-based connectivity, enabling businesses to address the challenges of managing multiple displays, sources, and multi-room connections in medium to large meeting spaces. By partnering with industry leaders like Yealink, we’re driving innovation in unified communication and meeting the growing demand for next-generation solutions.

What new products or solutions are you showcasing at ISE, and how do they address current industry challenges?
We are excited to highlight our AST1532 USB 2.0 over IP solution at ISE. The plan is to have this cost-effective solution to support USB Audio Class (UAC), a critical feature for enhancing meeting room applications. By incorporating UAC, the AST1532 strengthens our ecosystem, ensuring seamless integration across various ProAV and unified communication scenarios.

With the market’s growing focus on Teams Rooms and Zoom Rooms, the AST1532 plays a pivotal role in meeting these demands, completing the ecosystem required for modern meeting room setups. Its reliable, scalable performance addresses current industry challenges, making it an essential component for next-generation collaboration spaces.

Q: How is your company expanding its global presence besides exhibiting at ISE 2025?

A: ASPEED continues to strengthen our global presence through strategic collaborations with industry leaders like Audinate as well as many more strategic partners and customers worldwide. We also participate in key industry events such as InfoComm and collaborate with rAVe to promote our innovations.

Additionally, our software engineering team has joined the Video Services Forum (VSF), promoting ASPEED codec technology in technical ways within the ProAV market.

We’re also committed to providing comprehensive support to our partners, enabling them to deliver cutting-edge solutions that meet evolving customer needs.

Q: Why should ISE 2025 attendees visit your booth?

A: Although ASPEED does not have its own booth at ISE 2025, we encourage attendees to visit the booths of our customers who utilize Dante AV-A and other leading AVoIP providers powered by ASPEED’s codec with their own control systems. These booths offer an exceptional opportunity to experience the advantages of ASPEED’s cutting-edge AVoIP technology.

Our solutions deliver high-quality, low-latency video transmission, representing the next wave of video conferencing and unified communication technologies. By visiting these booths, you can see firsthand how ASPEED’s expertise is shaping the future of ProAV and unified communication. We will be present to discuss how our technology can help your business thrive.