Adamson System Engineering, Canada’s leading exporter of pro audio sound technology has announced an exciting new appointment to its team, aimed at expanding the company’s presence in the UK.

Vince Borrelli will take up the role of Business Development Manager for the UK and Ireland, bringing with him many years of experience, gained within the professional loudspeaker manufacturing market.

According to Adamson’s EMEA sales director, Jasper Ravesteijn, Vince is the perfect fit. “With such an experienced addition to the team we have found the right business development manager for the UK. He impressed me when I worked with him in the past with his professionalism, attitude and great sense of humour. I always wanted to work with him again.”

“This is the first hire for Adamson in the development of a much broader UK strategy and it’s just the beginning,” continues Ravesteijn. “This appointment marks an exciting milestone as we continue to strengthen our capabilities and deliver exceptional value to new and existing clients in the UK. With Vince’s expertise, we can explore new opportunities, enhance our services and further grow our presence in the United Kingdom and Ireland.”

As a leading manufacturer of loudspeaker technology for the professional audio industry, Adamson loudspeakers have been a staple in global tours and festivals and are featured in some of the world’s most renowned venues.

Vince joins the company at an exciting time. As its newest development, the VGt loudspeakers, recently won this year’s Best of Show Awards at ISE 2025, in the AV Technology category. The award recognises the best products and solutions on display at ISE 2025, with hundreds of products and solutions considered. All entries are reviewed by a panel of industry experts, who assess each product based on its diversity, innovation and ease of use.

 

Vince Borrelli is looking forward to his new role with the innovative audio brand: “I have been very impressed by Adamson’s design, build quality, singular approach to manufacturing and, of course, the all-important sound quality,” he says. “This company has arrived at an ingenious way of creating immersive sound, and I am very much looking forward to presenting this technology to the UK market.” “I will be looking for partners, who are forward thinking and have the vision to see that the future has room for new and improved technologies in the audio industry.”