The global professional audiovisual industry is projected to grow from $332 billion in 2025 to $402 billion in 2030, according to AVIXA’s latest Industry Outlook and Trends Analysis (IOTA).

While the industry reached $321 billion in 2024 — slightly below the earlier forecast of $325 billion — AVIXA said the market remains resilient, with steady expansion expected over the next five years. The growth rate has been revised from 5.3% to 3.9% annually, reflecting the effects of tariffs, geopolitical uncertainty and high interest rates. Even with the adjustment, ProAV is still expected to outpace global GDP growth by 0.8 percentage points.

“The data highlights that the pro AV industry remains well positioned for long-term success even as we navigate a more cautious growth environment,” said Sean Wargo, vice president of market insight at AVIXA. “… While the sector continues to outperform global GDP, the pace of expansion has slowed, reflecting a shift from post-pandemic recovery to more stabilized, experience-driven markets such as live events, retail, venues and hospitality.”

Market Drivers and Regional Growth

The report cites hybrid workplaces and the experience economy as two of the primary forces shaping demand. Businesses are investing in AV to support collaboration and to enhance entertainment-driven experiences.

In regional markets, India has emerged as the top performer in Asia-Pacific, surpassing China, due to increased infrastructure spending and demand for immersive technologies. The Middle East and Latin America are also identified as growth markets.

Technology Trends

Four technologies continue to drive ProAV innovation: AV-over-IP, software and cloud, artificial intelligence (AI) and extended reality (XR). AV-over-IP is now mainstream in AV installations, enabling cost efficiency and scalability. Software and cloud platforms are increasingly central to remote management, while AI tools support system design and programming. XR is gaining traction in entertainment, retail and education.

Content management hardware and services currently dominate product demand, but standalone software, particularly AI-driven solutions, represents the fastest-growing category.

Vertical Markets and Solutions

Corporate buyers remain the largest segment, although growth is slowing compared with government, military, energy and utilities sectors. From a solutions perspective, conferencing and collaboration continues to lead, while broadcast AV has risen to become the second-largest solution area, reflecting enterprises’ growing focus on video content creation.