Registration has opened for the 2026 NAB Show, scheduled for April 18–22 at the Las Vegas Convention Center, with exhibits running April 19–22. Event organizers said the show will feature expanded programming focused on sports media, creators, artificial intelligence and the evolving business of media and entertainment.

The NAB Show will spotlight trends shaping broadcast and media workflows, including AI and media asset protection, streaming, cloud-based production and the creator economy. The event brings together broadcasters, content creators, technology providers and media executives from around the world.

“NAB Show is where the global media community comes together to shape what’s next,” said Karen Chupka, executive vice president of NAB Global Connections and Events. “The breakthroughs we’re seeing in AI, cloud and new content models are redefining how our industry works, and 2026 will reflect that shift.”

One of the largest additions for 2026 is the expansion of the Sports Summit to a four-day program. Titled “The Future of Sports Rights and Fan Engagement,” the summit will take place in the Sports Theater on the show floor in West Hall and will be open to all registered attendees for the first time. Programming will address production, distribution, rights, investment and policy, as well as how teams, broadcasters and technology partners are rethinking fan engagement and live sports experiences.

The Business of Media and Entertainment program will also expand in 2026. Presented in partnership with The Ankler, the three-day program will bring together executives, dealmakers and creative leaders for discussions on economic and structural shifts affecting content financing, production and monetization. The program will be open to all attendees and located on the exhibit floor in West Hall.

The Creator Lab will return with a larger footprint in the newly renovated Central Hall. NAB said the space will include an expanded theater and classroom for sessions on AI, creator techniques, business strategy and audience development, along with a new networking lounge designed to facilitate meetings between creators and brands.

The 2026 show will also mark the debut of completed renovations at the Las Vegas Convention Center. Campus upgrades include improved lighting, updated finishes and clearer sightlines, aimed at creating a more connected and modern attendee experience.

Exhibitors scheduled to participate include technology companies such as AWS, Blackmagic, Google, Microsoft and Sony, alongside a broader lineup of global media and entertainment brands.

NAB also announced a new mobile app launching in March to help attendees plan schedules, navigate the show and connect with exhibitors and other attendees. Features include personalized recommendations, exhibitor bookmarking and QR code-based contact sharing.

More information, including registration and hotel booking details, is available at nabshow.com/las-vegas. The deadline to book within the official hotel block is March 16, 2026.