AVIXA Details Trending Pro-AV Technologies and Solutions in New Series of Reports

AVIXA announced a new series of research reports offering deep dives into the pro-AV technologies and solutions driving industry growth. The new Industry Outlook and Trends Analysis (IOTA) Spotlight series builds on AVIXA’s flagship market-sizing report, produced in conjunction with IHS Markit. With industry revenue forecast to reach $230 billion by 2023, the IOTA Spotlight reports explore some of the product categories leading the way: audio equipment; conferencing hardware; control systems; LED video; managed services; and streaming media, storage, and distribution.

“There are many disruptive forces at work within the pro-AV industry, creating both opportunities and challenges for AV solution providers,” said Sean Wargo, Senior Director of Market Intelligence, AVIXA. “The Internet of Things, artificial intelligence, voice controls, a shift from hardware to cloud, and AV over IP are just a few. Beyond that, there is continual product evolution happening within the categories. The Spotlight series examines the impact these trends are having on some key product areas.”

The IOTA Spotlight series comprises six individual reports. Highlights include:

IOTA Spotlight: Audio and Speakers
The market for audio equipment is being influenced by the growing potential for voice-input integration into enterprise, retail, hospitality, business-to-business, and out-of-home applications. Also driving product category growth is IP-based distribution and connectivity, which is leading to increased abilities in control, configuration, and management.

IOTA Spotlight: Conferencing Hardware Systems
Conferencing hardware revenue is forecast to gradually decrease from $6.4 billion in 2017 to $5.9 billion in 2023, as companies shift to cloud and software-based solutions. While audioconferencing is a mature market, video is used increasingly by companies as the default medium for collaboration.

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IOTA Spotlight: Control Systems
The rise of voice-control devices in the consumer market has created some demand for similar functionality in the pro-AV market. Such demand could impact the control systems market, which is expected to represent $9.5 billion in revenue globally in 2018.

IOTA Spotlight: LED Video Displays
LED video display revenue will continue to increase, with Asia-Pacific the top regional market and the European and North American markets steadily growing. Declining prices and an improved supply chain are fueling a potential upgrade cycle in everything from digital signage to cinema, and large corporate boardrooms to auditoriums.

IOTA Spotlight: Managed Services
Managed AV services have been offered traditionally through the lens of monitoring and maintenance contracts. However, managed services have expanded to include storage and video processing functions, which tie into SaaS (software-as-a-service) offerings. This expanded functionality is a key value-add for pro-AV integrators and solution providers, as the channel moves beyond just hardware sales.

IOTA Spotlight: Streaming Media, Storage, and Distribution
Streaming media, storage, and distribution are at the center of AV and IT convergence; the category is forecast to grow from $49 billion in 2018 to $53 billion in 2023. The market for these products is primarily driven by content proliferation, and there’s a shift from specialty-built AV servers to more general-purpose systems, reflecting a move to more holistic solutions that handle content distribution, lighting, and system control all in one.

The 2018 AV Industry Outlook and Trends Analysis (IOTA) Spotlight reports are available here.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at gary@ravepubs.com..