Why AVI Systems Purchased Magenium Solutions

AVI Systems announced today that it has acquired Magenium Solutions, a Chicago-based technology services provider that brings vast expertise in Microsoft competencies to hundreds of companies nationwide.

Magenium Solutions: Now “Powered By AVI”

Commenting on Magenium’s future as a company “Powered By AVI,” Tim Traxinger, managing director and co-founder of Magenium Solutions, said, “This is a union of kindred companies. As a 100 percent ESOP organization, AVI provides fertile ground for its employees to prosper. AVI has a stellar reputation as a client-centric leader in this kinetic business landscape.”

Magenium Solutions will continue operating from its headquarters in Glen Ellyn, Ill., a suburb of Chicago. The company will retain all employees. AVI will grow its technical team by almost 50 professionals focused on bringing Microsoft solutions to a rapidly growing client base. Tim Traxinger and fellow Managing Director Tom LaMantia will be joining the AVI Systems Leadership Team.

So, still, why? Here’s what CEO, Jeff Stoebner told me:

Because our customers have been asking for deeper Microsoft integration skills, Office 365, Skype for Business, Azure integration, BI and so on. While we’ve been adding this skillset in our business over the past couple years, we just couldn’t do it fast enough, the demand is out pacing our ability to staff to it — so we committed to finding an amazing company to join to AVI. We found that with Magenium Solutions. I’m proud that this 50 person + team will become “employee owners” alongside AVI’s 600 professionals. We will rapidly add more IT solutions pro’s to this team. So happy to have the entire leadership team from Magenium joining AVI as well — we will make magic happen together.  

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 This is the second company we’ve added in the past six months (see Dascom Systems last fall). If you watch our industry, you will see active consolidation happening right now. AVI’s plan for its shareholders (who happen to be our employees) is to use acquisition to add competency to AVI, to position us to be more valuable to our customers.  Our two recent acquisitions matter more than those where AV companies buy other AV companies that look the same — just to be bigger. We subscribe to Warren Buffets methodology of value creation: building companies that will be terrifically valuable over the long haul.  AVI has never made decisions to “position us to be sold,” or “to make a quarter,” and we don’t use “other people’s money.” When we acquire, we hold companies indefinitely (we’ve made 14 acquisitions and to this day we’ve held 100 percent of them). It’s a pleasure to watch AVI thrive, thank you to all of our customers and employee owners for making it possible.

Go AVI, go!! And, they’re here.

Gary Kayye

About Gary Kayye

Gary Kayye, founder of rAVe Publications, is one of the most prominent personalities in the audiovisual industry. He has been a contributor to WIRED magazine and a technical advisor and columnist for Sound & Communications magazine as well as an opinionated columnist for rAVe [Publications] since 2003. In addition to his writing and market analysis, Gary has been a product, marketing and business operations consultant to dozens of AV companies in the U.S. and overseas. Clients have included companies such as Sony, Sharp, Epson, Lutron, InFocus, Sanyo, Mitsubishi, NEC and Philips.   Gary, who has been involved with the audiovisual market for over 20 years, was the recipient of the InfoComm 2003 Educator of the Year Award and the 2007 NSCA Instructor of the Year Award. Over the years, he has donated much of his time as an active volunteer in the AV industry’s trade association and served as chairman of InfoComm’s Professional Education & Training Committee (PETC), chairman of the ICIA Design School Committee and chairman of InfoComm’s Installation School Committee. In addition, he has served on the InfoComm board of governors. He also helped grow the InfoComm Projection Shoot-Out as the premiere AV industry trade show special event serving on the committee from 1991 through 1997, and was instrumental in launching the Shoot-Out in the European market at the Photokina Expo in 1994 and 1996 as well as the Asian market at the 1995 and 1997 INFOCOMM Asia shows.   Prior to founding his own company, Gary was vice president of sales and marketing for AMX Corporation (www.amx.com), a manufacturer specializing in professional AV and residential AV control systems. Prior to AMX, Gary spent nine years at Extron Electronics (www.extron.com), rising to the position of vice president of sales and marketing. Gary earned his bachelor’s degree in journalism in 1987 from the University of North Carolina and is currently Adjunct Faculty at UNC in the School of Journalism teaching a class on how future technologies will affect the future of advertising, PR and marketing.   He is also the founder of Swim for Smiles, a non-profit that raises money for the N.C. Children’s Hospital through swimming and other fitness-related events for kids. You can contact him at gary@ravepubs.com..