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Why AVI Systems Purchased Magenium Solutions

AVI Systems announced today that it has acquired Magenium Solutions, a Chicago-based technology services provider that brings vast expertise in Microsoft competencies to hundreds of companies nationwide.

Magenium Solutions: Now “Powered By AVI”

Commenting on Magenium’s future as a company “Powered By AVI,” Tim Traxinger, managing director and co-founder of Magenium Solutions, said, “This is a union of kindred companies. As a 100 percent ESOP organization, AVI provides fertile ground for its employees to prosper. AVI has a stellar reputation as a client-centric leader in this kinetic business landscape.”

Magenium Solutions will continue operating from its headquarters in Glen Ellyn, Ill., a suburb of Chicago. The company will retain all employees. AVI will grow its technical team by almost 50 professionals focused on bringing Microsoft solutions to a rapidly growing client base. Tim Traxinger and fellow Managing Director Tom LaMantia will be joining the AVI Systems Leadership Team.

So, still, why? Here’s what CEO, Jeff Stoebner told me:

Because our customers have been asking for deeper Microsoft integration skills, Office 365, Skype for Business, Azure integration, BI and so on. While we’ve been adding this skillset in our business over the past couple years, we just couldn’t do it fast enough, the demand is out pacing our ability to staff to it — so we committed to finding an amazing company to join to AVI. We found that with Magenium Solutions. I’m proud that this 50 person + team will become “employee owners” alongside AVI’s 600 professionals. We will rapidly add more IT solutions pro’s to this team. So happy to have the entire leadership team from Magenium joining AVI as well — we will make magic happen together.  

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 This is the second company we’ve added in the past six months (see Dascom Systems last fall). If you watch our industry, you will see active consolidation happening right now. AVI’s plan for its shareholders (who happen to be our employees) is to use acquisition to add competency to AVI, to position us to be more valuable to our customers.  Our two recent acquisitions matter more than those where AV companies buy other AV companies that look the same — just to be bigger. We subscribe to Warren Buffets methodology of value creation: building companies that will be terrifically valuable over the long haul.  AVI has never made decisions to “position us to be sold,” or “to make a quarter,” and we don’t use “other people’s money.” When we acquire, we hold companies indefinitely (we’ve made 14 acquisitions and to this day we’ve held 100 percent of them). It’s a pleasure to watch AVI thrive, thank you to all of our customers and employee owners for making it possible.

Go AVI, go!! And, they’re here.

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