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Welcome to this series highlighting some of the manufacturers and brands that will be featured on the show floor at ISE 2025. As we gear up for the event, we wanted to share a preview of what these companies are bringing to the table — from new products to insights about their focus for the show. These conversations offer a closer look at what you can expect and a chance to get to know the people behind the brands before the doors open in Barcelona. This interview is with Yealink’s Fuhan Lee, product marketing lead.

Q: Why is Yealink exhibiting at ISE this year?

A: We’re exhibiting at ISE 2025 to showcase our latest AI-driven communication solutions, including the upgraded MVC series and updates to our MeetingBoard, Bar and ProAV series. Our goal is to demonstrate how our products can improve collaboration and communication for businesses.

Q: What trends do you think we’ll see on the show floor and how is your company positioned to capitalize on these opportunities?

A: One of the key trends at ISE 2025 will undoubtedly be AI in communication and collaboration. We are proud to be at the forefront of this trend with our AI-powered meeting solutions, technologies such as IntelliFocus, Multi-stream IntelliFrame and Copilot, which deliver smarter and more precise tracking of multiple speakers and smarter experience. Additionally, with the growing need for secure, we’re launching Android solutions integrated with the Microsoft Device Ecosystem Platform (MDEP) to ensure both innovation and security for our customers.

Q: What new products or solutions are you showcasing at ISE and how do they address current industry challenges?

A: At ISE 2025, we are excited to showcase several new products, including the MTower — an intelligent camera powered by the Qualcomm QCS8550 processor — as well as updates to our MeetingBoard for more intuitive collaboration, MeetingBar for wider compatibility across different scenarios, and ProAV solutions for higher-quality audio and video that integrate seamlessly with the Yealink ecosystem. These products address current industry challenges, such as the need for smarter, more immersive meeting experiences and more efficient communication solutions. Our innovations are designed to elevate virtual collaboration, making meetings more intuitive and seamless.

Q: How is your company expanding its global presence besides exhibiting at ISE 2025?

A: We are expanding globally through strategic partnerships and product innovations. Our AI-powered solutions, like MVC series, MeetingBoard, Phones and headsets, are gaining traction worldwide. Collaborations with Microsoft and Qualcomm further enhance our reach, ensuring our products are integrated into widely used platforms and accessible to businesses around the world.

Q: Why should ISE 2025 attendees visit your booth?

A: Attendees should visit our booth (2R500) to experience the future of communication and collaboration firsthand. We will be offering immersive demos of our AI-driven products on-site. We will have tech talk, demo show, booth tour, etc for visitors to have the opportunity to step into a fully-equipped demo room and experience how our technologies can transform their virtual meeting environments. We’re confident it will be an experience worth their time!

Q: Anything else you’d like to add?

A: We’re also introducing AVOne, an all-in-one solution for modern meeting spaces, designed for easy deployment and management. It will be available for demonstration at ISE 2025.