Visionary Appoints Lisa Peng as Regional Sales Manager for Europe
Visionary has named Lisa Peng as its new regional sales manager for Croatia, the Czech Republic, Greece, Hungary, Poland, Romania, Turkey, the Nordics and Iberia. Peng will oversee sales growth and partner engagement in these key European markets, working closely with Visionary’s distribution network and systems integrator partners.
Peng brings more than 20 years of international experience in sales and business development, spanning the IT and AV industries. Her career includes leadership roles across Asia-Pacific, the Americas and Europe, with expertise in purchasing, marketing and strategic partnerships.
Before joining Visionary, Peng served as Europe sales manager at IPEVO, where she led the company’s channel strategy, transforming its direct-to-consumer model into a scalable partner-driven approach. She also worked as a business partner at Cicho Tech, helping Asian IT firms expand into European markets by building relationships with distributors, resellers and integrators.
Earlier in her career, Peng held executive roles at GIGABYTE and other multinational companies, where she led market entry and localization efforts throughout Europe. She is also a published columnist, with work appearing in outlets including Business Week, Business Today, UDN News, China Times and the Hong Kong Economic Times.
“I’ve had the privilege of working across industries and continents, and I’m excited to bring this global perspective to Visionary,” Peng said. “I look forward to building strong partnerships and contributing to Visionary’s growth across Southern, Eastern and Northern Europe.”
“Lisa’s appointment reflects Visionary’s continued investment in experienced professionals who understand the complexities of international sales and channel development,” said Scott Freshman, chief operating officer at Visionary. “Her global perspective, multilingual capabilities and proven track record make her an excellent fit for this role. We’re confident that Lisa will play a key role in advancing Visionary’s growth across these European territories.”
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