Toshiba to Showcase Ellumina Digital Signage Line at NRF Convention & Expo

TOSHIBA-Demonstrates-Its-First-1TB-Hybrid-HDD-2NEW YORK, N.Y. (Jan. 7, 2015) — On January 11-13 at New York’s Jacob Javits Convention Center, Toshiba America Business Solutions, Inc. (TABS) will showcase its Ellumina™ digital signage line in Booth No. 1543 during the National Retail Federation’s 104th Annual Convention & Expo. In collaboration with sister company, Toshiba Global Commerce Solutions, TABS will provide attendees with a clear sense of Ellumina’s primary retail applications, demonstrating its two software platforms, Virtuoso™ and Experience Manager™.
Toshiba’s Experience Manager is a completely customizable digital signage platform for managing networked interactive media experiences. By incorporating both live and pre-programmed content in an engaging manner, it delivers targeted content by time, location, and demographic making it ideal for virtually any retail environment.
Experience Manager’s cloud solution further allows for sophisticated planning, distribution and seamless management of digital content across an entire network of displays. Since it is capable of implementing live data, Experience Manager enables companies to quickly change or update information at a moment’s notice depending on the weather, available stock or any other real-time factor.
To spotlight its capabilities for the retail market, Toshiba will demonstrate Experience Manager by simulating deli menu boards that feature daily lunch specials, regular menu pricing and sale items. Considering Experience Manager is particularly suited for implementation wherever people congregate such as malls, airports, sports and entertainment venues as well as grocery stores and other retail outlets, NRF Expo attendees are likely to find interest in Toshiba’s digital signage platform.

Toshiba’s other Ellumina offering, Virtuoso – featuring touch screen technology to accompany its interactive software capability – will also be on display at Retail’s Big Show. Tailored to heighten the consumer experience, Virtuoso presents information in a compelling manner to more effectively promote products and services.
To demonstrate this unique functionality, NRF’s convention goers will be able to check out an interactive recipe center in a mock grocery store setting. Virtuoso allows users to search for recipes, build a shopping list and either text, email or print a complete summary of their recipe instructions, shopping list, applicable coupons and store map.

Ideally suited for an audience of one or a few, Virtuoso brings new life to content and deepens user engagement by providing access to information in an intuitive format allowing them to explore and expand content, watch videos and more. Toshiba’s digital signage platform also serves as an appealing self-service touch screen portal to learn about various product and service offerings.

“We are excited about the opportunity to demonstrate Ellumina’s dynamic capabilities in front of such a wide array of many of the top retailers in the country,” said Toshiba America Business Solutions Chief Marketing Executive, Bill Melo. “As a result of showcasing our Experience Manager and Virtuoso platforms at NRF’s Expo, retailers from across all markets will have the opportunity to see how dynamically Toshiba’s Ellumina line is capable of conveying their key marketing messages while helping improve their company’s overall revenue.”