Tightrope Media Systems announced Cablecast Version 7.10, the latest software upgrade for its multiplatform playout automation, which features the new Cablecast Content Submission Portal to streamline content intake. Plus, new Subscription Paywalls and Pre-Roll Messaging options for Cablecast Internet Channels can turn content libraries into revenue streams for community media organizations.

Subscription Paywalls provides a flexible solution that gives Cablecast Internet Channels users the ability to charge for access to content. Stations have the option of making only certain videos or the entire channel paywalled. Subscription Paywalls can be applied to live and/or VOD content. It’s an ideal solution for educational content, local sports coverage, or other premium programming that goes beyond government meetings.

Cablecast’s new Pre-Roll Messaging offers another option for generating revenue. Assign a playlist of short underwriting or sponsor shout-outs in Cablecast, and the system randomly selects a message to play before each on-demand program on websites and embedded Cablecast players. Pre-Roll Messaging requires no extra coding or third-party integration, and full playback reporting provides a turnkey tool for acknowledging support and sponsorship for streaming audiences.