Texas’s Largest Custom Integration Regional Show, TOLA Expo 2023 Returns to Dallas, Texas, May 3-4, 2023

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TOLA Expo will Host 80+ Exhibitor Brands, 1,200+ Dealer/Integrator Attendees, 80+ Educational Courses and More! Builders, Architects and Designers CEU and Mixer Event to Kick off the Expo the Day Prior 

Dallas, Texas, March 15, 2023 – The 3rd Annual TOLA Expo 2023 is announced for May 3-4, 2023, at the World Trade Mart in Dallas, Texas, located adjacent to the World Trade Center, where it was held last year. In the South-Central sales territory, most know the Texas, Oklahoma, Louisiana, and Arkansas region as TOLA.  

Residential Integrators from all four states are invited to attend the 3rd Annual TOLA Expo, hosted jointly by Samsung Electronics and five premier firms: Bell & McCoy Integrated Solutions, Elite 3 Pro, The Lucas Sales Group, Momentum Marketing and New Era Marketing. 

The cooperative sales representative Expo brings together in the CI industry’s best brands, press, education, and regional integrator attendees. And this year, on May 2, 2023, the day before the opening of the TOLA Expo, there is a special by-invite-only VIP event for the local specifier community, including Interior Designers, Builders, and Architects. During this 5-hour event, there will be exhibitor booth tours, CEU-accredited courses, and a cocktail party to close. 

The 2023 TOLA Expo has grown and expanded substantially, adding more floor space, more exhibitors, expanded technology categories such as lighting and shading, and new educational courses. There will be a dedicated “dark room,” allowing video manufacturers to showcase their latest and greatest in the ideal environment. 

This is no ordinary venue or regional trade event.  The Dallas World Trade Mart has a lighting designer feel and is a destination spot for interior technology showrooms. It is also home to Samsung’s new experience center (TM 4604), which will be open during the TOLA Expo and showcasing the latest video technology, including Direct View LED. 

The show will be held in the atrium of the World Trade Mart, and will feel even bigger than last year because there are no ceiling restrictions for exhibitor booths. It is open from the floor to the ceiling of this four-story building. It will be an incredible environment to learn, engage in industry networking, and experience the latest custom integration products and trends. 

OLA Expo is more like a mini-trade show event, especially given the range in booth size options and show square footage. Many industry brand leaders will be exhibiting at the event, such as Crestron, A/V Pro Edge, Lutron, Origin Acoustics, Control4, Epson, and Bowers & Wilkins, to just name a few. Attendees can stroll at their leisure throughout the exhibits without cramped aisles and overcrowded exhibitor booths while getting face time with the brand ambassadors.  

Knowing that education is a key driver for salespeople, PMs, technicians, and business owners, FREE education courses will be offered throughout the Expo timeline at the Trade Mart’s world-class business center. There will also be a dedicated training space where Lutron will host various certification and training courses during that same week. 

To learn more about the 2023 TOLA Expo and how to register, Click Here

James Copple, Bell & McCoy Integrated Solutions shares; “At TOLA Expo, we are thrilled to show the regional integrators firsthand the solution products by Lutron, and the other leading CI manufacturers, right in their own backyard. This allows dealers and their staff to affordably participate, see and learn from the best brands in the business.” 

The TOLA Expo will be held at the World Trade Mart located in the Dallas Market Center, on Wednesday, May 3, 2023, 9-5 PM, and Thursday, May 4, 2023, 9-3 PM. Educational Sessions and Training will be offered all week of the Expo. Registration is FREE. You must register to attend.