Have You Joined the AV Industry Professionals (AVIP) LinkedIn Group?

avip-feat-0417.png

The industry’s only dedicated-AV LinkedIn Group needs you to join. It’s called the AV Industry Professionals and it’s free (to AV professionals and users) AND it’s ALL ABOUT AV services. And, the best part about it is that it’s a moderated discussion/posting group (that also includes a JOBS listing service) — that means it’s not filled with […]

Read more

Gaining New Customers – Strategic Social Media and Marketing Focus For Integrators

social-media-phone-e1467300094641-1.jpg

Today, some well-known (and even some lesser known) systems integrators have made their mark in marketing and social media, however many are still looking for the proper strategies as well as the more enhanced ways to build the industry profile – especially to gain new customers. It seems that for any company to compete and advance […]

Read more

The Burn Is Real

stress.jpg

This weekend I wrote a blog entitled Millennial Damage? and posted it on LinkedIn. Then I did something I’ve only done a handful of times concerning any one of my blogs – I deleted it. Not for fear of backlash or anything related, that I can always take although I don’t normally write to provoke, […]

Read more

The Technology of Sales

sales-professional-more-1-e14428571907641.jpg

Interestingly I listen to sales people in the AV (AV/IT, etc.) industry talk about trying to explain what they do to someone whether at an event, a party or even in an elevator, where of course you have about 20-30 seconds (thus the elevator pitch) to get that Aha moment from the listener. In my almost […]

Read more

The Reality of Hydrogen Vehicles

elon-musk-for-twitter-2.png

In addition to consumer tech and AV-related topics, I also write quite a bit about electric vehicles and alternative transportation. I appreciate rAVe Publications as a blogging environment because they encourage members of their Blogsquad to publish posts regarding a variety of topics, not just AV-related issues. I recently posted to LinkedIn some quotes by Tesla […]

Read more

This Is Why LinkedIn Doesn’t Suck

Linked-In.jpg

So fellow blogger Lee Distad just released a blog on LinkedIn and why, as he says, “it sucks”. In the spirit of offering praise first and criticism second, I can’t disagree with Lee’s premise that LinkedIn endorsements, in all of their glory, are virtually worthless.  Given that LinkedIn prompts users to endorse their friends for […]

Read more

What is the Value of CTS Today?

value.jpg

There is an interesting discussion taking place on LinkedIn in the AV Industry Professionals Group.  Sam Malik of Premier Mounts asked a great open ended question,  “What is the Value of CTS Today?” As you can imagine, the responses vary, depending on what the respondent felt the word “certification” meant. Some feel that it merely […]

Read more

Using LinkedIn to Grow Your Business

melody_bio1.jpg

By Melody Craigmyle Vice President of Marketing, Electrograph Systems The hottest marketing trend these days is social media. It’s sort of like search engine optimization (SEO) was ten years ago – everyone knows they should be doing it but you may not be sure what it is or how to approach it. Join the crowd. […]

Read more