Social Media Recap: Aurora Calls Out Crestron in Recent Marketing Email

August 12, 2022

If you’re a true #AVtweep or if you’re someone who frequents LinkedIn somewhat often, you may have seen the screenshot below from an email from Aurora. According to the email, Aurora‘s VPX 1GBPS AV-over-IP solutions claim to be the “solution for Crestron NVX lead time issues.” The email also says Aurora’s solution can perform everything […]

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Social Media – Blessing or Curse?

November 19, 2019

Like so many industries, the AV industry has a robust and valuable community in the social media sphere. Many of us have dozens, if not hundreds of contacts and “friends” that we know only via social media. While we have opportunities to catch up and meet during industry events, including the always popular tweet-ups, the […]

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Have You Joined the AV Industry Professionals (AVIP) LinkedIn Group?

April 27, 2017

The industry’s only dedicated-AV LinkedIn Group needs you to join. It’s called the AV Industry Professionals and it’s free (to AV professionals and users) AND it’s ALL ABOUT AV services. And, the best part about it is that it’s a moderated discussion/posting group (that also includes a JOBS listing service) — that means it’s not filled with […]

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Time to Consider Social Media Marketing Reach and Engagement Strategy

July 27, 2016

As I continue to discuss social media and application in the industry, when talking about social media and marketing, there’s a blending of the two that eventually takes place as conventional marketing methods eventually include social media reach and engagement. However, when I say engagement, I not only mean that you are engaging, but how […]

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Twitter is Good, But, Not Great! There’s Something Way, Way Better for AV Engagement

July 21, 2016

We’ve been blown away at how much engagement we have with our readers via the various social media outlets we have. We get hundreds of messages from you EVERY DAY – even on weekends! And, before Twitter, Facebook, Instagram and LinkedIn, we barely ever heard from you! And, it’s even more interesting at how segmented […]

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Gaining New Customers – Strategic Social Media and Marketing Focus For Integrators

June 30, 2016

Today, some well-known (and even some lesser known) systems integrators have made their mark in marketing and social media, however many are still looking for the proper strategies as well as the more enhanced ways to build the industry profile – especially to gain new customers. It seems that for any company to compete and advance […]

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The Burn Is Real

June 27, 2016

This weekend I wrote a blog entitled Millennial Damage? and posted it on LinkedIn. Then I did something I’ve only done a handful of times concerning any one of my blogs – I deleted it. Not for fear of backlash or anything related, that I can always take although I don’t normally write to provoke, […]

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The Social Business Sphere (of AV) – A Discussion

February 1, 2016

When we look out at the landscape of the AV industry, we first and foremost see the manufacturers, integrators and consultants that comprise the space. When we talk about #AVTweeps, as there’s been so much discussion about in the last month especially, we are of course talking about what many of us like to refer to […]

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The AV Edge: Social Selling and Marketing

November 3, 2015

Months back, after I had fully developed my second show techXchange (AV Power Up being the other) – a show designed to be about technology, news and trends with a measure of opinion inserted as well – I began to come up with a concept for a new podcast show. The show would exist on the “Edge […]

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The Technology of Sales

September 21, 2015

Interestingly I listen to sales people in the AV (AV/IT, etc.) industry talk about trying to explain what they do to someone whether at an event, a party or even in an elevator, where of course you have about 20-30 seconds (thus the elevator pitch) to get that Aha moment from the listener. In my almost […]

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The Reality of Hydrogen Vehicles

January 7, 2015

In addition to consumer tech and AV-related topics, I also write quite a bit about electric vehicles and alternative transportation. I appreciate rAVe Publications as a blogging environment because they encourage members of their Blogsquad to publish posts regarding a variety of topics, not just AV-related issues. I recently posted to LinkedIn some quotes by Tesla […]

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This Is Why LinkedIn Doesn’t Suck

July 30, 2013

So fellow blogger Lee Distad just released a blog on LinkedIn and why, as he says, “it sucks”. In the spirit of offering praise first and criticism second, I can’t disagree with Lee’s premise that LinkedIn endorsements, in all of their glory, are virtually worthless.  Given that LinkedIn prompts users to endorse their friends for […]

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What is the Value of CTS Today?

July 25, 2013

There is an interesting discussion taking place on LinkedIn in the AV Industry Professionals Group.  Sam Malik of Premier Mounts asked a great open ended question,  “What is the Value of CTS Today?” As you can imagine, the responses vary, depending on what the respondent felt the word “certification” meant. Some feel that it merely […]

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Rants and rAVes – Episode 52: The LinkedIn Podcast

January 3, 2013

Connect with Gary on LinkedIn and let’s get to know each other better! Having trouble listening to the podcast on this page? You can subscribe using RSS, iTunes or the Stitcher mobile App Podcast: Play in new window | DownloadSubscribe: RSS

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Rants and rAVes – Episode 26: Why You Should Be On LinkedIn

November 9, 2012

Everyone in AV should be on LinkedIn. Listen and I’ll explain why. Podcast: Play in new window | DownloadSubscribe: RSS

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Using LinkedIn to Grow Your Business

May 7, 2009

By Melody Craigmyle Vice President of Marketing, Electrograph Systems The hottest marketing trend these days is social media. It’s sort of like search engine optimization (SEO) was ten years ago – everyone knows they should be doing it but you may not be sure what it is or how to approach it. Join the crowd. […]

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