A start-up audiovisual systems integrator needs to take every single lead seriously because, with no backlog of client work, every new lead feels like immediate gratification as a sales lead. When this company grows and has plenty of work, do the leads become less important or is every new lead still a sales lead? The […]

If you’ve been in sales for a long time, you’ll have read a lot of books and articles on selling. And if you keep track of such things, you’ll notice that the majority of the time, the content focuses on cold calling: How to do it, and how to make it work. Conversely, there’s less […]

There has not been a time in history when it has been simultaneously easier for any brand to reach far larger audiences than ever before and exceedingly more difficult to cut through the noise to share your message. The democratization of the Internet has been the single greatest advancement of the 21st century, but with […]

Last week, I returned from InfoComm. It was the usual manic event, with the usual results. 39,000 people crowded the aisles to see products and services from over 400 suppliers. Many, many of us took the opportunity to rub elbows with our peers from around the world, increasing the sale of beer and soft drinks […]

Did you notice the word “church” in the company name below the person’s name on their InfoComm badge? A lot of churches showed up at InfoComm to see what’s next on the technology horizon that they can fit into their budgets for the next fiscal year. And a lot of them left with the Post-Infocomm […]