Converting Leads for Sales

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A start-up audiovisual systems integrator needs to take every single lead seriously because, with no backlog of client work, every new lead feels like immediate gratification as a sales lead. When this company grows and has plenty of work, do the leads become less important or is every new lead still a sales lead? The […]

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On Privacy, Convenience and Pirate Scanners

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Last week, I returned from InfoComm. It was the usual manic event, with the usual results. 39,000 people crowded the aisles to see products and services from over 400 suppliers. Many, many of us took the opportunity to rub elbows with our peers from around the world, increasing the sale of beer and soft drinks […]

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