Three Questions to Ask About Your Digital Signage Content

By Frank Kenna President and CEO, The Marlin Company I write a lot about digital signage content because that’s what digital signage is all about — getting the right content in front of your employees. Here are three high-level questions to help you figure out how good your content is (or isn’t). 1. How relevant […]

Three Questions to Ask About Your Digital Signage Content

Sure, Content is King, But Grammar Counts Too!

By Frank Kenna President and CEO, The Marlin Company                     Most of the stuff I read about workplace communications focuses on creating the right type of content. And rightly so — the phrase “Content is King” is a cliché these days, but clichés are very often […]

Sure, Content is King, But Grammar Counts Too!

Every Employee Is Now a Technologist

By Frank Kenna President and CEO, The Marlin Company That title is from a June 9th article in The Wall Street Journal, which examined the trend of employees going off on their own — around corporate IT — to get their jobs done. It’s an important development because of the way it’s transforming the software […]

Every Employee Is Now a Technologist

Getting Social with Employees: What Does that Mean?

The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. Those of us in the digital signage (DS) world know the terms social-mobile-local. They represent a trilogy of supposedly critical factors to think about when considering implementation of DS systems. They are all terms that can mean […]

Getting Social with Employees: What Does that Mean?