The Vertical Market Customer Buying Journey


Helping prospects and clients inform themselves during their customer buying journey is not a one-size-fits-most process due to the exponential growth of online search. Instead of manufacturers and systems integrators publishing generic product features, benefits and specifications, today’s influencers and decision-makers are searching for how products work in their unique vertical markets and applications. To […]

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Futuresource Consulting Says 1.3 Million Interactive Whiteboards with Flat-Screens Sold in 2013


Global sales of interactive whiteboards and interactive flat panel displays in the education and corporate sectors reached 1.3 million units in 2013, up 1 percent on the previous year and making it the largest year on record, according to the final 2013 quarterly research report from Futuresource Consulting. “The education sector provides a vast target […]

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Extron Launches WallVault for Education Market


Extron has launched WallVault Systems, a family of complete, centralized A/V switching and control systems designed for use with wall-mounted, short-throw projectors and flat panel displays. According to Extron, these are easy-to-use, easy-to-install, economical classroom A/V systems that use twisted pair technology for transmitting signals and include network connectivity for Web-based asset management, monitoring, and […]

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