By Lyle Bunn BUNN Co. On the heels of Media Week, delegates gathered at a very successful Customer Engagement Technology World (CETW) event in New York, Nov. 6-7, 2013. The mind can go numb easily on omni-channel, 360 degree marketing, transmedia, big data, convergence, etc. etc. etc., but these concepts and the language that expresses […]
The Digital Screenmedia Association (DSA) has announced the winners for the DSA Crown Awards, which recognizes excellence in digital out-of-home content. The DSA Crown Awards ceremony was held at the Hard Rock Cafe Times Square in New York on Nov. 6 following the first day of Customer Engagement Technology World. The categories for the content […]
Networld Media Group has announced the appointment of David Drain as senior vice president of events. Drain formerly served as executive director of the Digital Screenmedia Association (DSA), a not-for-profit trade association client of the company. They also announced the hiring of digital signage industry veteran Paul Flanigan to replace Drain as executive director of […]
The Digital Screenmedia Symposium is just a little over two weeks away. In addition to the great educational sessions, you can expect announcements on new DSA officers and the winners of the 2013 DSA Industry Excellence Awards. On the Symposium front, recent speakers added to the roster include: Sean Andersen, Director of Interactive Services, Six […]
China’s digital out-of-home media (DOOH) industry was surging toward 40 percent annual growth in the third quarter of 2012, and the country’s blistering expansion pace may drive it past the US as the world’s largest market in 2013, according to PQ Media. Revenues generated by China’s DOOH network and billboard operators were pacing for 40 […]
The Digital Screenmedia Association (DSA) will produce a Digital Screenmedia Symposium May 9-10 at the Hilton DFW Lakes Executive Conference Center in Grapevine, Texas. Topics to be addressed include: Staying ahead of the consumer Omni-channel customer engagement How to rethink digital screenmedia: in-store and out QSR and fast casual: turning dining digital Integrating screenmedia into […]
rAVe founder Gary Kayye will serve as a judge for the 2013 Digital Screenmedia Association Industry Excellence Awards, which honors the best self-service, digital signage and mobile technology deployments across all vertical market segments. Entries could be entered in the following categories: Technology: Digital Signage Self-Service/Interactive Kiosk Mobile Vertical market: Corporate Communication Digital Out-of-Home Campaign […]
The Digital Screenmedia Association (DSA) has extended the awards entry deadline until this Friday, March 22. This will be the last chance to enter this year’s competition. DSA Industry Excellence Awards The Digital Screenmedia Association (DSA) Industry Excellence Awards honors the best self-service, digital signage and mobile technology deployments across all vertical market segments. DSA […]
The Digital Screenmedia Association (DSA) Industry Excellence Awards honors the best self-service, digital signage and mobile technology deployments across all vertical market segments. DSA welcomes entries from all interested companies – members and non-members alike. The cost to enter is $195 per entry for members and $225 per entry for non-members per entry. All entries […]
The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. Since, like, forever, digital signage next to a product on the shelf has proven valuable to sales lift. But exactly what about the content helps drive that engagement? That’s always the big question. In the video below, […]
The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. 2013 will be another positive year in the decades-long success story that is dynamic signage and digital place-based media, in particular for diligent project directors and suppliers. Specifically: As Health Care Reform legislation, in particular Section 4205 of the […]
The Digital Screenmedia Association (DSA) has announced the winners for the DSA Crown Awards, which recognizes excellence in digital out-of-home content. The DSA Crown Awards ceremony was held aboard the Duchess Yacht, which cruised around Manhattan, New York on Nov. 7 following the first day of Customer Engagement Technology World. The categories for the content […]
The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. The latest data from PQ Media reveal 2011 was a good year for digital out-of-home advertising, and 2012 is on track to be even better. While stock markets around the world retrace, the financial picture of Greece […]
The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. New research from IHS iSuppli indicates growing adoption of digital signage around the world as professionals in the retail, hospitality, healthcare, corporate and government sectors look to the medium to communicate to audiences on the go. Political […]
The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. Keeping digital signage content interesting and up-to-date has never been easier thanks to an explosion in the availability of RSS feeds. The case against one-way push advertising keeps getting stronger and stronger. Intuitively and based on my […]
The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. After hearing reports that Whistler got four feet of snow in March, my son and I changed our Spring Break plans and headed for the slopes. After five days of amazing skiing — SNAP! — I hit […]
The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. Digital signage communicators must begin looking for ways to leverage the ubiquity of smartphones and media tablets. If you are like me and drawn to science fiction, fascinated by quirky views of the future, you might remember […]
The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. In the kiosk business, hardware is a “necessary evil.” It’s constantly changing; it’s a moving target. Hardware breaks in the field, it needs upkeep, and it has power outages. Ouch. All these scenarios reflect the need for […]
The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. The 2012 DSA Industry Excellence Awards, which recognize the best digital signage, mobile, self-service and interactive kiosk technology projects were presented recently at an event in conjunction with Customer Technology Engagement World. The Digital Screenmedia Association has […]
The following is reprinted with permission from the Digital Screenmedia Association (DSA). For more information, go to http://www.digitalscreenmedia.org. Smart TVs with interfaces based on voice control and other cool technology may one day change how digital signs integrate interactivity. It wasn’t too long ago when a digital sign consisted of a TV set and a […]
The Digital Screenmedia Association (DSA) Advisory Board elected new officers for the 2012-2013 term during its biannual meeting today. Jared Miller, managing director of self-service and emerging technology for United Airlines was named DSA president. Miller assumes the role from Brian Ardinger, SVP and chief marketing officer for Nanonation, who will now serve as immediate […]
