Munich, Germany – May 20th, 2025 —At the upcoming Digital Signage Summit Europe exhibition, Sony will demonstrate its groundbreaking Spatial Reality Display (SRD) integrated with partner Ameria’s AI-powered Touchfree Interaction Technology, to deliver a new level of immersive and personalized in-store experiences.

Designed to meet modern expectations, the Sony and Ameria collaboration offer customers the ability to interact with and personalize products in a compact and spatial, 3D environment — all without the need for wearables or touchscreens. Retailers can now provide dynamic, intuitive experiences that enable shoppers to visualize customizations, explore product options, and engage with brands in an unprecedented way.

The system leverages Sony’s state-of-the-art Spatial Reality Display to create life-like, three-dimensional visuals that float in space, while Ameria’s Touchfree technology detects gestures, gaze, and proximity to enable natural, fluid interactions. This fusion of technologies offers a seamless, contactless journey from product exploration to customization.

Sony’s SRD reduces in-store stocking needs by allowing product variations to be presented virtually through immersive, gesture-controlled 3D interaction. On the one hand this enhances customer engagement and on the other hand, it reduces the physical inventory required. Retailers can operate in smaller spaces while still offering a broad product range. Additionally, high-value items like jewelry can be showcased in a captivating, risk-free way—eliminating concerns about theft or damage while maintaining the premium experience that luxury entails.

“We believe that the future of retail lies in immersive, intuitive customer journeys,” said Matsumura Motoki, Marketing Director, PDS, Sony Europe. “By combining our Spatial Reality Display with Ameria’s groundbreaking AI technology, we are enabling retailers to offer truly interactive, Touchfree experiences that were previously unimaginable.”

“Our partnership with Sony showcases the power of combining advanced visual technology with AI-driven interactivity,” said Albrecht Metter, Founder and CEO at Ameria. “Together, we are helping our clients create meaningful connections with their customers by making product discovery, customization, and engagement more intuitive and engaging than ever before. And we are seeing great cases beyond retail in many industries like medicine, education and architecture.”

Retailers and integrators visiting Digital Signage Summit Europe will be able to experience Sony’s Spatial Reality and Ameria’s AI technology in action at booth 7 and discover how these innovations are paving the way for the future of customer engagement.