Sony Electronics has created a new “Collaborative Alliances” program that will allow the company to offer integrated solutions through alignment with industry leaders among a variety of categories and applications.

Sony will prioritize its focus on integrating and optimizing hardware and software solutions that meet the needs of channel partners, resellers, integrators and consultants serving corporate, education, government, healthcare, faith, retail, entertainment and transportation verticals — and ultimately, end users.

“By working collaboratively with the best and most innovative brands in the ProAV space, we’re approaching each alliance as an opportunity to combine our collective strengths and expertise to become a powerful community,” said Theresa Alesso, Pro Division president, Sony Electronics. “As we seek to enhance the functionality and increase the interoperability of Sony’s industry-standard AV technology, we’re enabling our community to use impactful Digital Signage, Video Collaboration and Unified Communications platforms to engage customers in an even more dynamic and connected manner, while offering our users valuable, all-inclusive and cost-conscious solutions for a range of scenarios.”