SNA Displays announced that Brandon Smith has joined the company as director of sales, overseeing business development for casino and gaming display solutions. Smith, who brings more than 25 years of experience in AV and live event production, will be based in Las Vegas and report to Jason Helton, executive vice president at SNA Displays.

Smith most recently worked in senior business development for Creative Technology, an AV and live events company. His background includes leadership in strategic sales, creative production and operational management across corporate, agency and entertainment sectors.

“I was drawn to SNA Displays for its reputation of high performance and client satisfaction,” Smith said. “I look forward to applying my experience and leadership to building new opportunities and adding even more world-class experiences to SNA’s portfolio.”

Helton said Smith’s appointment strengthens SNA Displays’ growing presence in the gaming and hospitality market. “From AV technician to supervisor to sales and business development, Brandon has done it all,” Helton said. “His experience as a sales professional and his background in live events and experiential marketing will be a huge asset as SNA Displays continues to bring high-end LED video to a wide range of diverse markets, especially in the Las Vegas area.”

Originally from San Diego, Smith holds a degree in media arts communication from California State University, Chico.