Walmart Selects Marshall Cameras to Power New Campus Broadcast and Podcast Studios

Walmart Inc. has selected Marshall Electronics cameras for use throughout its new corporate campus studios and event center in Bentonville, Arkansas. The installation includes Marshall CV568 Miniature Global Cameras with CV-4804.4-12MP lenses, RCP-PLUS Controllers and CV-BSE-10FT Hirose Breakout Cables to support high-quality production across the facility.
The new campus features a dedicated radio studio designed for podcasting, where six Marshall CV568 cameras provide coverage of hosts and guests. Two additional cameras are deployed throughout the facility as needed, including the TV studio, conference spaces and a 1,550-seat auditorium used for live events, internal broadcasts and musical performances.
“Marshall’s cameras have been instrumental in helping us expand our production capabilities,” said Dave Magnia, chief engineer, AV/Broadcast Engineering-CRE at Walmart Inc. “They’re small, unobtrusive and versatile, so we can put them anywhere. The interchangeable lenses are also a game-changer, allowing us to pick the right lens for the right application.”
The setup allows Walmart to record podcast-style interviews with celebrity guests in the radio studio as well as capture wide shots and performances in the main auditorium. Cameras are also used for the company’s “morning meetings,” internal gatherings that celebrate milestones and recognize associates across the organization.
Walmart’s media and events team relies on Marshall’s camera controllers to simplify operations and speed setup time. “The RCP-PLUS controller is extremely easy to use. At one recent event, we had a camera set up in under five minutes,” Magnia said. “That’s critical for our team when we’re managing a long punch list ahead of a major event.”
Magnia added that Walmart’s trust in Marshall is built on a long-standing relationship. “We’ve trusted Marshall for decades. The products are reliable, and the support is outstanding. It’s just a great company to work with.”
The Marshall CV568 Miniature HD Camera features a 1/1.8-inch Sony global sensor with 25% larger pixels and an interchangeable M12 lens mount. The RCP-PLUS Camera Controller enables both Serial and IP control for flexible, efficient operation. Together, the systems help Walmart deliver engaging internal broadcasts and live experiences across its new campus.




