Quividi and Enmedio Reinforce Their Strategic Partnership

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11th May 2021, Bogota – Quividi, the world's leading audience & campaign intelligence
platform for DOOH & Digital Signage, and Enmedio, Colombia’s leading Digital Signage
Integrator and DOOH network operator, announce the extension of their strategic partnership.
The two companies have been collaborating since 2010, providing the highest fidelity audience
data to the Colombian DOOH market.

Enmedio will now deploy Quividi’s platform on more than 450 screens, located in prime areas
such as corporate and institutional buildings, medical centres, gyms, supermarkets, malls and
large format OOH LED screens.

Commenting on the extension of this partnership, Laetitia Lim, CEO of Quividi, said: “Quividi
and Enmedio are two pioneers and leaders in the DOOH and digital signage industry, sharing
the same DNA of consumer engagement excellence through real-time data-driven
communication. We are glad to reinforce our collaboration and provide our audience
measurement and content contextualization capabilities across a larger part of Enmedio’s
screen inventory."

Sebastian Obregon, CEO of Enmedio said “We are proud to be the first company in Colombia to
implement the audience metrics in OOH space since 2010. We are 100% digital and strongly
believe in the importance of providing our advertisers with real metrics and results on their
campaigns. We are committed to this matter and are glad to count on Quividi’s support and
continuous innovation for this."

Enmedio and Quividi are already discussing new areas of collaboration around enhanced
campaign contextualization and programmatic capabilities.