Proto announced the opening of its first studio and office in Miami, bringing hologram technology to the region. The facility is located in the Waterford Business District, adjacent to Miami International Airport, and will serve as a showroom for clients in South Florida and Latin America (with some content creation services as well). Proto says it is the original, patented inventor of hologram devices and the platform that makes holoportation a reality, active across Fortune 500 companies, top universities, sports arenas, major retailers and more.

Proto says it allows anyone to beam anywhere in the world for interactive experiences in real-time, enabling them to save time, money, carbon impact and more as opposed to physical travel. Proto also says it introduced a new hologram AI assistant, ProtoBot, that can have applications in different sectors.

Proto says it has already been active in South Florida at major Art Basel Miami events, Miami-Dade College, University of South Florida, the Miami Grand Prix, IWC, the Fontainebleau, the Bass Museum, Migos, Metro Boomin and Spotify for events. Around Florida, Proto is also used by the University of Central Florida’s College of Health Professions and Sciences, the Jacksonville Jaguars and more.

“All of Miami’s incredible action, innovation and international ties make it a perfect place for Proto to build,” said David Nussbaum, inventor and CEO of Proto Inc. “I mean, it’s called The Magic City, right? And we’re in the magical business of beaming people around the world instantaneously.”