PPDS (Philips Professional Displays) hired Bruce Wyrwitzke as its new director of digital signage sales. Accelerating PPDS’ growth strategy and ambitions in North America, Bruce is the latest appointment to join the company this year. Based in Monument, Colorado, Bruce joins PPDS equipped with almost 20 years of ProAV experience.

Highlights of his career include tenures as national sales manager for ASUS North America and national account manager at Planar Systems gaining specialists product, sales and distribution knowledge across a variety of display technologies for specific markets. His focus areas include dvLED and LCD video walls, large format displays, desktop monitors, touch screens and more.

“I’m excited to be joining PPDS, a company I have kept a close eye on throughout my career and have been impressed with its range of innovative and often transformative, digital signage products and solutions that have entered the market in recent months and years,” Bruce said. “The company is on the crest of a wave right now and I look forward to being part of its success moving forward.”

Bruce has a Bachelor of Science in Electrical Engineering from the University of Portland and an Executive MBA from Colorado State University. Before joining the AV community, he specialized in the manufacturing, launch and on-orbit testing of Defense Satellite Communications System (DSCS) satellites for the U.S. Air Force and was a qualified rocket scientist. Working as the MILSATCOM (Military Satellite Communications) orbital operations manager, his role saw him lead a 50-member team for all Launch and Early Orbit (LEO) operations of the third generation Defense Satellite Communication System satellites.

“We’re happy to welcome Bruce to the PPDS team during what has been an incredible year for the company,” said Joe King, VP commercial displays, North America at PPDS. “His knowledge and experience make him a great fit for this key position, in which he will be responsible for further building on our growing and successful digital signage division during a period where opportunities have never been greater.”