Scandicci (Florence), May 20, 2025 – Powersoft S.p.A. (“Powersoft”), at the head of a technology group (“Powersoft Group”) Powersoft, the world leader in lightweight, high power, single rack space, energy efficient amplifiers for the professional audiovisual market, announces the appointment of Troy Bornman as Central Regional Sales Manager. With more than 28 years of experience in professional audio sales, business development and client support, Bornman will lead sales efforts and cultivate key integrator relationships across the Central United States.

Bornman joins Powersoft amid the company’s ongoing efforts to expand its presence in North America and reinforce its support of the U.S. audiovisual integration market. His appointment is part of Powersoft’s broader strategy to grow its regional teams, strengthen partnerships and deliver localized support for integrators, consultants and end users across a variety of vertical markets.

“Troy’s extensive background in large-scale integration projects and long-standing relationships within the audiovisual industry make him an excellent fit for Powersoft’s vision in North America,” said Tom Knesel, general manager, North America for Powersoft. “As we continue to invest in our U.S. operations, Troy will play a critical role in providing the expertise, responsiveness and strategic insight our partners need to succeed.”

Bornman spent 28 years at Harman International, where he held multiple leadership positions, including Senior Manager of Business Development for National Special Projects and Application Support. He also served as Manager of Large Venue Accounts and Territory Sales Manager, supporting major deployments in theme parks, stadiums, and transportation infrastructure. His previous roles at Harman also included Manager of Large Venue Accounts and Territory Sales Manager, where he was responsible for sales and project management in high-profile, large-scale installations. Prior to his time at Harman, Bornman held technical support roles at Crown International.

“I’m excited to join Powersoft at such a pivotal time of growth,” said Bornman. “The company’s commitment to innovation and its focus on integrator success align perfectly with my experience and values. I look forward to helping our partners deliver powerful, efficient and scalable solutions across the Central U.S.”