CALGARY, Alberta — July 24, 2015 — Nureva Inc., an early-stage technology company, announces the appointment of Frederic Arneodo as its vice president, North American sales, responsible for the company’s direct sales to education, its channel sales to business, and service and support for education and business products. Fred brings over 24 years of sales experience with global technology companies, building and leading teams that have consistently met and exceeded targets. Additionally, he brings a deep understanding of channel and end users and takes a long-term approach to channel engagement and relationships. He has a master of science/engineering degree in electronics and telecommunications from ENSEEIHT in France and will be based at the company’s headquarters in Calgary, Alberta, Canada.

Fred’s appointment rounds out Nureva’s globally experienced executive team. Coupled with the company’s recent product announcements for business and education, Nureva is moving into high gear with its market entry plans in a number of arenas.

“I am excited by the opportunity to join the Nureva team at this early stage in the company’s development,” said Fred. “I look forward to applying my perspective and experience to building an agile team and channel that can take Nureva’s products into new categories to customers in business and education in North America.”

“We are excited to have Fred join our team to build our sales capability,” said Nancy Knowlton, Nureva’s CEO. “Fred brings a great balance between technical and business perspectives while actively developing his team’s capability and leveraging channel strengths.”

About Nureva

Nureva Inc. develops solutions that foster a joy for learning and creating. The company focuses on delighting customers with simple, thoughtful hardware, software and services. A passion for deep customer understanding and a commitment to innovation drive the company’s product roadmap. For more information, visit www.nureva.com.