Navori Labs comes to InfoComm next month with a new QL digital signage software release that “expands the company’s appeal to a broader customer base” with new features that claim to benefit ad agencies, the application developer community and general digital signage users. Navori Labs’ new QL 2.7.5 software release incorporates these new features, including programmatic DOOH advertising, a new API for SaaS customers and expanded SoC display support, all with a common theme of helping customers maximize and measure audience engagement through a fully integrated digital signage suite.

At InfoComm, Navori Labs will introduce native integration of programmatic DOOH advertising through Hivestack in its QL 2.7.5 release. The integration allows QL users to sell ad space using an open exchange and fill unsold slots in their schedules with an “intelligent and trusted DOOH media platform.” Navori says the benefits are further strengthened when integrated with Aquaji’s AI-enhanced, camera-based analytics software, which helps businesses analyze the customer journey including response to physical items, on-screen content, and DOOH ad campaigns.

QL 2.7.5 incorporates several other additional improvements and new features across its three core components (QL Server, QL Content Manager, and QL Player), including:

• SaaS API for QL Server: Navori Labs continues to broaden its appeal to custom application developers by expanding access to an open API for SaaS customers through QL Server, which was previously available to customers with on-prem servers. Large DOOH network operators and other QL users can now customize their SaaS applications for QL digital signage networks with the protection of a secure login procedure.
• Sony SoC Display Support: Navori Labs has expanded its SoC display support to Sony BRAVIA Professional Displays, adding reliable QL Player software to Sony displays for customers that want to reduce the costs and complexity of their digital signage ecosystem through a single integrated SoC platform. Navori Labs also provides integrated QL Player software for LG, Phillips and Samsung SoC displays.